Japanese Tech Giant Rakuten Creates First-Ever Tactile Shiba Inu (SHIB) Coin for 44 Million Users

Cover image via depositphotos.com Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. How Japan's historic law overhaul reshapes the crypto market Why is an industry giant promoting SHIB to 44 million users? Advertisement Japanese tech giant Rakuten Wallet has announced the creation of the first physical Shiba Inu (SHIB) coin of its kind. The project is the fifth release in the collectible "Real Coin" series and has already become an absolute hit in the company's internal tests thanks to its unique tactile surface. The new product is preparing to enter a market where the brand's retail ecosystem reaches 44 million users. The development comes amid a tectonic shift in legislation, as Japan's parliament passed a package of historic amendments that definitively moves cryptocurrencies out of the gray zone and into a strictly regulated investment league. HOT Stories SBI's Solana News Is Not Bad for XRP, Analyst Says Near Protocol (NEAR), XRP, Shiba Inu (SHIB) and Dogecoin (DOGE) Price Analysis For July 15: Bears Are Slowly Losing Trend A look at the first-of-its-kind physical Shiba Inu (SHIB) coin by Rakuten Wallet, Source: Rakuten Wallet via X The physical SHIB coin is a metal souvenir with no technical connection to the blockchain. However, Rakuten approached its creation with distinctly Japanese perfectionism. Unlike previous releases in the series — Bitcoin, Ethereum, and XRP — the Shiba Inu coin is the first to use sandblasting technology, known as a blast finish. Advertisement You Might Also Like Wed, 07/15/2026 - 12:05 1.4 Trillion Shaved From Shiba Inu (SHIB) Exchanges in Only 10 Days By Arman Shirinyan The result is a premium matte texture and unique tactile properties that earned the souvenir 100% approval from the company's employees during internal office testing. The company now plans to bring this "tactile hit" to live presentations and offline events, using it in large-scale merchandise giveaway campaigns. How Japan's historic law overhaul reshapes the crypto market While marketers evaluate the aesthetics of the souvenirs, the company's lawyers are studying the new strict rules of the game. The amendments passed by parliament today bring crypto assets under the Financial Instruments and Exchange Act. This means comprehensive oversight: Advertisement Ban on insider trading: Any speculation based on leaked information, such as upcoming token listings, is now subject to criminal penalties. Transparency: Asset issuers must disclose information about themselves in the same way as traditional public companies. The end of illegal operators: Exchanges operating without registration risk massive fines and actual prison sentences. Foundation for ETFs: The law establishes the groundwork for spot crypto ETFs, although their launch will still require separate, specific regulatory approvals. Why is an industry giant promoting SHIB to 44 million users? For Rakuten, SHIB has long outgrown its status as an ordinary internet joke. In the spring, the exchange added support for the token, directly connecting it to the corporation's massive ecosystem. Millions of Japanese users can now convert their loyalty points, known as Rakuten Points, into SHIB and spend them through the Rakuten Pay payment system at 5 million retail locations across the country. You Might Also Like Wed, 07/15/2026 - 00:01 Near Protocol (NEAR), XRP, Shiba Inu (SHIB) and Dogecoin (DOGE) Price Analysis For July 15: Bears Are Slowly Losing Trend By Arman Shirinyan Against the backdrop of market legalization and preparations for the launch of crypto ETFs, competition for retail customers in Japan has intensified . A unique coin and giveaways involving millions of units are a classic marketing strategy for capturing an audience. Rakuten is seeking to establish itself as the country's leading retail gateway before major investment funds are legally allowed to enter the market. #Shiba Inu #Shiba Inu (SHIB) News