Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

CoinDesk News Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share Binance.US is betting ultra-low fees, new regulated products and deeper liquidity will help it regain customers after two years of regulatory setbacks. By AI Boost | Edited by Jennifer Sanasie Jul 13, 2026, 8:27 p.m. 2 min read Make preferred on Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Make preferred on Latest developments: CEO Stephen Gregory said Binance.US is focused on growth after what he described as a two-year "hibernation" tied to regulatory issues surrounding the broader Binance brand. Gregory said Binance.US is a separate U.S.-only entity with its own governance structure, though it shares a common beneficial owner and brand name with Binance.com. He said the exchange previously held roughly 20% of the U.S. crypto exchange market and is targeting a return to that level. Gregory said Binance.US is now licensed exclusively to serve U.S. customers. What this means: Binance.US is trying to compete with exchanges such as Coinbase and Kraken by emphasizing lower trading costs and a broader product lineup. Gregory said the exchange has reduced fees to "essentially almost a no-fee exchange," with 0% maker fees and 2-basis-point taker fees. He said the company has kept costs low by operating with a lean team and expects to generate revenue from services like custody alongside trading. Gregory said the exchange is rebuilding liquidity through incentives and direct outreach to retail customers, including personally contacting some of its top users for feedback. Reading between the lines: Gregory said a more favorable U.S. regulatory environment could allow Binance.US to expand beyond spot trading. He said the company expects to pursue additional licenses that would enable products including derivatives, perpetual futures and prediction markets. Gregory said he believes federal agencies are expanding their crypto oversight in ways that could support broader product offerings. He added that Binance.US wants to bring the liquidity associated with the Binance brand to U.S. customers to improve pricing and competition. Media Network Interview Binance AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards . For more information, see CoinDesk's full AI Policy . Latest Crypto News 1 Franklin Crypto CIO says crypto prices are disconnected from fundamentals 12 minutes ago 2 TeraWulf CEO: 'Not All Megawatts Are Created Equally' in AI Race 45 minutes ago 3 Trump's crypto riches loom over Clarity Act talks to ban conflicts for U.S. officials 2 hours ago 4 Mizuho says Circle bank approval doesn't solve USDC growth, stablecoin competition risks 3 hours ago 5 Bitcoin panic-selling may be ending as sellers' profit margins disappear 4 hours ago 6 Strategy pauses its Bitcoin buying spree to hoard a massive $3 billion cash cushion 5 hours ago 7 Robinhood built a blockchain for tokenized stocks. Memecoins took over 5 hours ago 8 Bolivia weighs adding Tether's USDT to its national payments system 5 hours ago 9 UK Treasury report on tokenization cites Ripple as convergence model 6 hours ago 10 Tom Lee's BitMine ether holdings rise to 5.77 million tokens, or 4.8% of total supply 6 hours ago Latest Research Gate Leads Spot Market Share Gains as CEX Volumes Rise for First Time in Five Months Gate Leads Spot Market Share Gains as CEX Volumes Rise for First Time in Five Months CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B. By CoinDesk Research 9 hours ago CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B. Why it matters : CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B. View Full Report More From CoinDesk News TeraWulf CEO: 'Not All Megawatts Are Created Equally' in AI Race Meta's Chief Data Officer Says Agentic Commerce is the "Next Tier of Business" Virtuals' Jansen Teng says AI agents are evolving into autonomous economic actors