'What an Amazing Coincidence': Ripple CTO Emeritus Reacts to Multi-Million XRP Deal

Cover image via U.Today Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. Former Ripple Chief Technology Officer and current CTO Emeritus David Schwartz sarcastically commented on the company's new sponsorship deal with the University of Kansas athletics department and the Kansas Jayhawks. Advertisement Ripple CEO Brad Garlinghouse previously announced that the XRP logo would appear on the teams' uniforms, marking the first such integration in the history of US college sports. What an amazing coincidence! HOT Stories 'Not Happening': Former SWIFT Exec Shuts Down XRP Integration Rumors XRP, Shiba Inu, Solana (SOL) and Ethereum (ETH) Price Analysis for June 10: Market Fuel Comes In Handy — David 'JoelKatz' Schwartz (@JoelKatz) July 9, 2026 According to sports insiders, like Ben Portnoy, the major five-year contract is valued at approximately $30 million. Schwartz's post was an obvious inside joke as Ripple's multimillion-dollar marketing budget predictably went exactly where the CEO's personal loyalties pointed. Advertisement Schwartz entered the comments and replied briefly: "What an amazing coincidence!" The former CTO's reaction points to a well-known background, as Garlinghouse not only graduated from the university but has also served as one of its key donors for years. What is happening with the XRP price? While the brand expands into the sports sector, XRP is approaching a critical turning point on the price chart. The token is trading around $1.096 and forming a bear flag on the hourly chart. Two scenarios are currently relevant: Advertisement Bearish scenario: A break below the $1.07–$1.08 support zone would activate the pattern and send the price toward $1.04, where a large volume of limit buy orders is concentrated. A cascade of stop-loss orders from long positions could briefly push XRP below this level. Bullish scenario: A move above the $1.096 resistance level and consolidation above the psychological barrier at $1.10 would invalidate the bearish formation, opening the way toward the $1.14–$1.20 targets. Despite the local technical pressure, opening short positions carries increased risk. Historical data shows that July has traditionally been a strong month for XRP , and the token's return since the beginning of the month currently stands at approximately 7%. You Might Also Like Fri, 07/10/2026 - 06:13 'Not Happening': Former SWIFT Exec Shuts Down XRP Integration Rumors By Alex Dovbnya This matches the historical median and is moving toward July's average return of 9.92%. With summer liquidity remaining low, an attempt by sellers to push the price below $1.04 could end in a false breakdown followed by a rapid rebound. While Ripple's marketing department spends $30 million stitching logos onto jerseys, XRP's short-term fate will be decided not in sports arenas but within the narrow $1.07–$1.10 price range. #XRP #Ripple News