Dedicated content and ongoing campaigns from a major japanese exchange like rakuten wallet can increase visibility and user engagement for shiba inu. this exposure to a broader retail audience in japan is positive but might not cause a drastic immediate price surge.
Increased exchange support, educational content, and ongoing promotional campaigns (like photo contests and trading bonuses) are designed to drive adoption and trading volume, which generally has a positive, albeit moderate, effect on price.
The immediate impact of the dedicated content and the ongoing campaigns will likely be felt in the short term, potentially boosting trading activity and interest. longer-term effects depend on sustained adoption and broader market trends.
Cover image via U.Today Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. Major Japanese crypto exchange Rakuten Wallet continues to demonstrate support for the dog-themed cryptocurrency Shiba Inu. Rakuten Wallet announced the addition of Shiba Inu to its lineup in April, attracting attention in the crypto community. Advertisement In a recent show of support with the Shiba Inu community, Rakuten Wallet announced it was launching dedicated content for SHIB. 【予告】楽天ウォレットに新たな仲間…⁉️🐶 SHIBコイン取扱い開始を記念して、楽天ウォレットシニアアナリスト松田による「SHIBを理解するための特別動画🎉」を準備中です‼️ 撮影に向けて、まずは松田がシバさんと仲良くなるために奮闘中...👍 おっかなびっくりな松田と、 余裕の表情のシバさん…… pic.twitter.com/2jov2Nld8E — 楽天ウォレット (@Rakuten_Wallet) June 23, 2026 In a tweet, it said that to celebrate the start of SHIB coin handling, Rakuten Wallet was preparing a special video, "Understanding SHIB." This will be undertaken by Rakuten Wallet Senior Analyst Matsuda. Advertisement You Might Also Like Sat, 06/20/2026 - 10:02 Shiba Inu Hits 1.59 Million Onchain Holders After June Adds 3,464 New Wallets By Tomiwabold Olajide HOT Stories Ripple Scores Massive MiCA License Win in Europe XRP Tests Recovery Ground, Dogecoin (DOGE) Zero Removal Rally, Shiba Inu (SHIB) Risks Are Up: Crypto Market Review In preparation for filming, Rakuten Wallet stated that its analyst Matsuda is "currently working hard to get friendly with Shiba-san first." Matsuda shows love to a Shiba Inu dog, which was captured in an image attached to the tweet. SHIB support continues As reported , Rakuten Wallet called for photos of dogs on its official X account, with selected entrants set to receive SHIB or DOGE as gifts. Advertisement You Might Also Like Thu, 06/18/2026 - 09:17 Japanese Tech Giant Rakuten to Give Away Shiba Inu (SHIB) to 44 Million Users for Dog Photos By Gamza Khanzadaev The "Photo Contest 2026" campaign will distribute Shiba Inu (SHIB) and Dogecoin (DOGE) tokens among 44 million users for posting dog photos on X. Eleven winners will be selected, each of whom will receive 11,111,111 SHIB, worth about 10,000 yen. Rakuten Wallet is currently hosting a SHIB campaign. Users who trade over 30,000 yen worth of spot crypto assets could receive 500,000 SHIB as a gift (about 500 yen equivalent) or trade over 100,000 yen worth of spot crypto assets to receive an additional 1,000,000 SHIB as a gift (about 1,000 yen equivalent). Rakuten Wallet is part of Rakuten Group, one of Japan's best-known consumer internet and payments companies. That gives listed tokens including Shiba Inu access to a broader retail reach than many crypto-only platforms can offer. The listing allows users to utilize Shiba Inu across more than 5 million merchant locations in Japan. Rakuten Pay also hosts 44 million active users. #Shiba Inu (SHIB) News #Shiba Inu