The company that makes your TV is taking ads onchain. Arbitrum helped

Tech The company that makes your TV is taking ads onchain. Arbitrum helped LG Electronics has built a blockchain-based advertising platform with the help of Arbitrum. By Omkar Godbole Jun 12, 2026, 5:35 a.m. 2 min read Make preferred on Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Make preferred on LG Electronics puts advertisements on blockchain. (Shubham Dhage/Unsplash) Summary Show LG Electronics has built a blockchain-based advertising platform with the help of Arbitrum. Arbitrum's ARB token has gained 5% in 24 hours. Blockchain is no longer just a story of Wall Street banks and brokers leveraging the technology to optimize finance. Now, corporates are embracing distributed ledger to streamline business operations. LG Electronics, the South Korean consumer electronics giant spanning TVs, laptops, and home appliances, with annual global revenue of over $60 billion, is building a blockchain-based advertising network and has chosen Arbitrum to help build it out. LG told Fortune it has developed its own layer-2 blockchain network in collaboration with Arbitrum, a layer 2 protocol that enables low-cost, high-speed transactions on Ethereum. LG's move is part of a broader trend of corporations seeing operational potential in blockchain technology. Walmart has used the technology to transform food safety and reduce the time needed to trace a product through its supply chain to just 2.2 seconds, down from over six days. IBM has built blockchain-based supply chain solutions, while Microsoft has integrated blockchain into its Azure cloud platform for enterprise applications. LG's new network gives advertisers and publishers a shared database of ad inventory and tracks how consumers interact with advertisements. LG piloted the platform with an unnamed Japanese advertising agency through its dedicated blockchain research lab. LG said it will explore bringing the platform to market later this year. The practical appeal is straightforward: It can make selling advertisements more efficient, according to Arbitrum Co-founder Steven Goldfeder. "You don't need manual interventions," he told Fortune, adding that the platform can automate the ad-selling process entirely. Arbitrum's ARB token jumped over 7% to $0.0834 in 24 hours. The bounce is consistent with the broader market recovery, led by bitcoin, the industry leader, which rallied over 3% to $63,500, according to CoinDesk data. Ethereum News Latest Crypto News 1 Bitcoin climbs back into the green as Trump signals an end to the Iran war 22 minutes ago 2 Elon Musk's SpaceX prices shares at $135, raising $75 billion in largest-ever IPO 9 hours ago 3 Coinbase launches AI agent accounts that can trade and spend on your behalf 12 hours ago 4 Banking rails are moving past the 'stablecoin winner' narrative: Sygnum 12 hours ago 5 Crypto for Advisors: Crypto ETFs 14 hours ago 6 U.S. House bill would erect crypto-theft task force across law enforcement agencies 15 hours ago 7 SpaceX stock is coming to Solana on the same day it lists on Nasdaq 15 hours ago 8 Canton Network developer raises $355 million to bring Wall Street onchain 15 hours ago 9 Tether leads $1.4 billion funding round in German robotics company Neura 15 hours ago 10 CoinDesk 20 performance update: Uniswap (UNI) gains 4.5% as all constituents rise 15 hours ago Latest Research RWA Tokenization Hits $28.9B Record as Stablecoin Market Cap Extends Gains to $320B RWA Tokenization Hits $28.9B Record as Stablecoin Market Cap Extends Gains to $320B Tokenized assets hit a record $28.9B in May; their tenth consecutive monthly all-time high. The stablecoin market cap also extended its run to $320B. By CoinDesk Research Jun 9, 2026 Tokenized assets hit a record $28.9B in May; their tenth consecutive monthly all-time high. The stablecoin market cap also extended its run to $320B. Why it matters : Tokenized assets hit a record $28.9B in May; their tenth consecutive monthly all-time high. The stablecoin market cap also extended its run to $320B. View Full Report More From Tech Bitcoin climbs back into the green as Trump signals an end to the Iran war Elon Musk's SpaceX prices shares at $135, raising $75 billion in largest-ever IPO It's not SpaceX. Bitcoin ETF outflows may be an arbitrage story