Ondo Finance hires former Invesco ETF chief to build onchain investment products

Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Ondo Finance hires former Invesco ETF chief to build onchain investment products John Hoffman will spearhead Ondo's expansion from tokenizing individual assets to full investment portfolios and strategies. By Krisztian Sandor | Edited by Omkar Godbole Jun 11, 2026, 12:57 p.m. 2 min read Make preferred on John Hoffman, Ondo Finance Managing Director, Head of Product Portfolios (Ondo Finance) What to know : Ondo Finance hired former Invesco ETF executive John Hoffman to lead its tokenized portfolio products business. The firm plans to expand from tokenized stocks and Treasuries into managed onchain investment portfolios. The move comes as tokenized assets surpass $30 billion and draw interest from major financial institutions. Ondo Finance ONDO $ 0.3449 has hired former Invesco ETF executive and Grayscale managing director John Hoffman to expand its tokenized investment products beyond stocks and Treasury notes. Hoffman joins the firm as managing director and head of product portfolios after serving as head of distribution and partnerships at Grayscale Investments, best known for its digital asset funds. Before that, he spent nearly two decades at $2.5 trillion asset manager Invesco, where he most recently led the firm's ETF and index strategies business in the Americas. His focus will be building and distributing tokenized portfolios, including investment baskets developed with asset managers and strategies built around Ondo's existing products. The hire points to Ondo's plans to move beyond tokenized versions of individual assets toward managed investment products on blockchain rails. "Our next step is building the world's most trusted platform for intelligently managed, onchain investment portfolios," Hoffman told CoinDesk in an interview. "It took 30 years for ETFs to go from niche product to the default vehicle," he said. "Onchain finance will compress that timeline dramatically. The infrastructure is here and the next generation of portfolio products will be built onchain." The move comes as tokenization gains traction across Wall Street and crypto markets. The technology creates blockchain-based versions of traditional assets such as stocks, bonds and funds. Supporters say it can reduce settlement times, keep markets open around the clock and make assets easier to move between trading venues. BlackRock, Franklin Templeton, Fidelity and JPMorgan are among the financial firms that have launched or tested tokenized products. The market for tokenized assets has nearly tripled in a year, surpassing $30 billion, RWA.xyz data shows. Citi has projected tokenized assets could reach $5.5 trillion by 2030, while a joint report from Boston Consulting Group and Ripple estimated the market could grow to $18.9 trillion by 2033. Ondo has been one of the biggest crypto-native players in the sector. The company first gained traction with tokenized Treasury products OUSG and USDY, which provide investors with blockchain-based exposure to U.S. government debt and other yield-bearing assets. More recently, the company expanded into tokenized equities through Ondo Global Markets, which the company says has surpassed $1 billion in total value locked across more than 250 stocks and ETFs. Tokenization Exclusive More For You Singapore bank DBS to offer tokenized gold to retail customers By Ian Allison | Edited by Sheldon Reback 4 hours ago Each token is backed by one gram of physical gold held by DBS in a dedicated vault in Singapore. What to know : The gold token will be available in the second half of 2026. DBS said it is also exploring listing the tokens on its DBS Digital Exchange (DDEx), a platform for accredited investors and institutions. Read full story Latest Crypto News It's not SpaceX. Bitcoin ETF outflows may be an arbitrage story 18 minutes ago Michael Saylor and Jack Mallers go toe-to-toe over Strategy's bitcoin reporting metrics 1 hour ago As SpaceX IPO approaches, Polymarket, Ventuals assign $2 trillion valuation onchain 1 hour ago Bitcoin advances, holds above key technical level that ether, solana can't break through 2 hours ago Japan’s parliament poised to pass sweeping bill to regulate crypto like stocks 2 hours ago BlackRock's income-paying bitcoin ETF nears launch at a fee that undercuts rivals 4 hours ago Top Stories Live updates: Bitcoin nears $63,000 ahead of highly anticipated SpaceX IPO 7 hours ago Privacy returns to focus as Ethereum developers explore new token standards 18 hours ago Corporate bitcoin buying has collapsed from $500 million per day to almost negligible 7 hours ago BlackRock and Fidelity are quietly turning bitcoin ETFs into a two-firm market 18 hours ago Bitcoin has reached a deep bear-market valuation zone. The hard part may come next. 8 hours ago Mastercard prepares for a future where AI agents make payments 20 hours ago In this article ONDO ONDO $ 0.3449 ◢ 1.02 %