Crypto.com’s high-rolling head of marketing to leave after almost six years

Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Crypto.com’s high-rolling head of marketing to leave after almost six years Steven Kalifowitz will be moving on from his role as CMO, effective June 30, and will then continue on as advisor to the CEO. By Ian Allison | Edited by Nikhilesh De May 5, 2026, 1:48 p.m. 1 min read Make preferred on A close-up of the new ad patch (Crypto.com/76ers) What to know : Steven Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from an app to a global brand. He'll step down next month. During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center). The chief marketing officer (CMO) at Crypto.com, Steven Kalifowitz, who has overseen more than $1 billion spent on partnerships and high profile campaigns in the past several years, is leaving the company. Crypto.com spokesperson said Kalifowitz will be moving on from his role as CMO, effective June 30, and will then continue on as advisor to the CEO. “Steven has been a significant contributor to the effective mainstreaming of the Crypto.com brand, from introducing Crypto.com on a global stage through our first brand film in 2021, to striking strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said. Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from just being an app to a global brand. During his tenure, Crypto.com has invested over $1 billion in partnerships , including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center), and a $100 million campaign with Matt Damon. The crypto buying platform also has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion company based in Las Vegas. Kalifowitz was previously a brand manager at Twitter for four years, and president of real estate platform Localize.city. Founded in 2016, Singapore-based Crypto.com allows users to buy and sell more than 200 cryptocurrencies, as well as the ability to earn rewards by depositing crypto or using its Visa card. More For You Consensus Miami Day 1: Sights and sounds By Nikhilesh De 19 minutes ago Consensus Miami 2026 launched on Tuesday. Stay tuned for updates throughout the day. What to know : Consensus Miami 2026 kicked off Tuesday. Arthur Hayes, CFTC Chair Mike Selig, Solana's Lily Liu and others will present keynotes or participate in fireside discussions throughout the day. Keep an eye on this page for updates. Read full story Latest Crypto News Consensus Miami Day 1: Sights and sounds 19 minutes ago CoinDesk 20 performance update: index jumps 1.3% as all constituents trade higher 37 minutes ago State Street and Galaxy launch tokenized fund to bring cash management onchain 42 minutes ago K Wave Media scraps massive bitcoin treasury plan to redirect $485 million to AI 49 minutes ago Bitcoin absorbed $200 million profit-taking at $80,000 in a bullish sign for BTC 53 minutes ago Standard Chartered expands further into crypto with stake in GSR at $1 billion valuation 1 hour ago Top Stories Coinbase cuts 14% of staff as AI reshapes how crypto companies operate 2 hours ago Crypto platform Bullish to buy Equiniti for $4.2 billion, building tokenized securities infrastructure 3 hours ago Bitcoin crosses $81,000, ETH, SOL, DOGE steady as options desks bid on further price jump 7 hours ago Bitcoin used to hate inflation. Now it might be the opposite 7 hours ago Ripple to share North Korean threat intelligence with crypto firms 7 hours ago U.S. voters don't trust Trump administration to oversee crypto sector, CoinDesk poll finds May 3, 2026