XRP's True Home in 2026: Is Europe Outpacing US? Ripple's UK CEO Craddock Challenges Vegas Narrative

Cover image via U.Today Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. While the crypto community has gathered in Las Vegas for a major Ripple conference, discussing the future of XRP in the United States, a powerful contender for leadership has emerged from London. Cassie Craddock, Managing Director of Ripple in the UK and Europe, delivered a statement that forces a look at the question: has Europe truly become a more favorable environment for XRP than the U.S.? Advertisement In the States XRP is still often discussed through the lens of regulatory news, but in Europe the focus has shifted to pure execution. The adoption of digital assets has moved from pilot projects to production, Craddock says, and in her view, nowhere is this more evident than in Europe. Why Ripple's UK CEO believes Europe has taken the lead According to her, the key advantage of the region in 2026 is infrastructure maturity. While other markets are experimenting, Europe is deploying Ripple Custody as a foundation, and Craddock emphasizes that without custodial architecture, any strategies - from payments to tokenization - carry impractical risks. HOT Stories Hyperliquid (HYPE) Regains 101% in Weekly Futures, Ethereum (ETH) Suddenly in Downtrend, Bitcoin (BTC) Has 1 Week Left: Crypto Market Review Ethereum Nears 190 Million Holders, What About XRP? As her main proof, she also points to the integration of Ripple Custody by Italian giant Intesa Sanpaolo. For XRP, this may become not just a partnership, but a signal that the largest EU banks are ready to scale operations without compromise. Advertisement Digital asset adoption has moved from pilot to production. In my view, nowhere is that clearer than in Europe. Custody is the infrastructure layer that is making this transformation possible. Without secure, compliant custody architecture, digital asset strategies, be it… — Cassie Craddock (@CraddockCJ) April 27, 2026 You Might Also Like Mon, 04/27/2026 - 19:16 Giant XRP Billboard Takes Over Las Vegas By Alex Dovbnya Craddock's statement came at a highly symbolic moment, as right now, a conference dedicated to the XRP ecosystem is taking place in Las Vegas . And while the American part of the community is celebrating local successes, Craddock is effectively questioning U.S. dominance, pointing out that the next phase of the market - operational maturity - has already arrived in the Old World. Advertisement On one side, the U.S. with its massive capital and the energy of conferences in Vegas. On the other, Europe, which, according to Craddock, has already built an infrastructure "layer" that allows institutions to launch faster and operate with greater confidence thanks to built-in compliance. #XRP #Ripple News #XRP News