EToro to acquire crypto wallet Zengo in $70 million deal
Analysis
Price Impact
MedThe acquisition of zengo by etoro signifies a growing trend of traditional financial platforms integrating crypto services, particularly self-custody wallets. this move by etoro, a significant retail trading platform, could encourage other platforms to follow suit, potentially increasing adoption and user confidence in crypto. it also signals etoro's strategic move into tokenized assets and defi, which could boost interest in these areas. while not directly impacting the price of specific cryptocurrencies immediately, it's a positive development for the broader ecosystem.
Trustworthiness
HighPrice Direction
BullishThis acquisition is generally bullish for the crypto market, especially for coins associated with growing use cases like tokenized assets and decentralized trading. it signals increased institutional interest and integration into mainstream finance. it could indirectly benefit eth (due to its role in defi and tokenization), btc (as a store of value and entry point), and potentially other altcoins like xrp, sol, ada, and doge if it leads to broader retail adoption and new use cases.
Time Effect
LongThe long-term effect will be driven by how effectively etoro integrates zengo's technology and how this influences the broader adoption of self-custody solutions and tokenized assets within retail trading platforms. the full impact may take months or even years to materialize as these integrations mature and user behavior shifts.
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Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email EToro to acquire crypto wallet Zengo in $70 million deal The acquisition ties in the retail trading platform with advanced wallet technology meant to help protect users' assets. By Francisco Rodrigues | Edited by Jamie Crawley Apr 15, 2026, 9:34 a.m. Make preferred on What to know : Trading platform eToro is moving into self-custody with the acquisition of crypto wallet Zengo. The deal, estimated to be around $70 million, targets access to the growth in tokenized assets and decentralized trading models The acquisition ties in the retail trading platform with advanced wallet technology meant to help protect users' assets. EToro (ETOR) has agreed to acquire crypto wallet provider Zengo as it brings self-custody tools into its trading platform in a deal estimated at around $70 million. The deal pairs eToro’s multi-asset investing network with Zengo’s non-custodial wallet, according to an announcement on Wednesday . A non-custodial wallet allows users to custody their own funds by controlling the keys to the wallet directly. Zengo uses multi-party computation, or MPC, to secure user funds without a seed phrase, a design meant to reduce common risks tied to lost or stolen keys. EToro said the deal will help it support newer crypto use cases such as tokenized assets and decentralized markets, including prediction platforms and perpetual futures. “As we often say, crypto downtimes are the time to build and this acquisition reflects that long-term approach,” said eToro’s co-founder and CEO Yoni Assia. Zengo, founded in 2018, offers features including token swaps, staking and fiat onramps. It reports more than 2 million users globally. Its wallet will remain separate from eToro’s regulated services, with users interacting directly with third-party protocols, according to Wednesday's announcement. The acquisition is subject to closing conditions. An eToro spokesperson told CoinDesk terms of the deal aren’t being disclosed though Bloomberg reported it to be worth around $70 million . mergers and acquisitions More For You Rakuten to allow XRP to be used as payment method by its 44 million customers By Olivier Acuna | Edited by Stephen Alpher 14 hours ago Rakuten Pay users will also be able to spot trade XRP via the Rakuten Pay app and exchange the Japanese e-commerce giant’s points to purchase Ripple’s token What to know : Rakuten is adding XRP to its Rakuten Pay app, letting 44 million users spend Ripple’s cryptocurrency at more than 5 million merchant locations across Japan. Starting April 15, users will be able to buy XRP with Rakuten Points, spot trade it in the app and hold it in their Rakuten... Read full story Latest Crypto News Ethereum treasury firm Bitmine reports $3.8 billion Q1 loss in latest filing 3 hours ago Bitcoin developers are trying to build quantum defenses. Your coins could pay the price. 3 hours ago XRP climbs toward $1.38 as Japan's Rakuten integrates token for payments 4 hours ago Ether-bitcoin ratio bounces from 2026 lows, signaling broader crypto recovery 4 hours ago SOL, ADA, DOGE pull back, bitcoin holds above $74,000 as Asia recoups Iran war losses 5 hours ago Bitcoin's $76,000 breakout fails but a rare signal is hinting at major market bottom 13 hours ago Top Stories The next Fed chair has crypto exposure in his portfolio. Here are the details 14 hours ago Goldman Sachs files for bitcoin income ETF in crypto push 18 hours ago JPMorgan CFO warns stablecoins risk becoming ‘regulatory arbitrage’ play 19 hours ago Visa and Zodia Custody join Stripe’s new blockchain for machine payments 21 hours ago Bitcoin climbs to highest level since Feb. 5 crash that sent price plunging to $60,000 18 hours ago