Michael saylor's potential new bitcoin buy, despite paper losses, signals continued accumulation by a major corporate holder. this could provide some support to the price, but the overall market sentiment and other factors will also play a significant role.
Saylor's 'orange march' and tease of a new billion-dollar purchase, especially when buying into paper losses, indicates strong conviction and a bullish outlook on bitcoin's long-term prospects. this kind of accumulation can positively influence price.
The announcement of a new purchase, if it occurs, is likely to have a short-term impact as the market reacts to the news of continued institutional buying.
Cover image via www.freepik.com Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. While market analysts argue about the death of the Bitcoin rally, Michael Saylor has just posted his latest battle cry on X, declaring that the "orange march" continues. And quite possibly these are not just words, as behind them may stand another billion-dollar purchase from the largest corporate holder of Bitcoin in the world. Advertisement Despite the fact that the company is sitting on an unrealized loss of more than $5.28 billion, which is about a 9.12% drawdown on their portfolio, Saylor seems to be celebrating with another giant orange dot likely to appear on the chart, pushing Strategy’s reserves above 761,000-768,000 BTC. Why "orange march" continues Usually such Saylor posts are a teaser before an official report to the SEC. Already tomorrow morning we may learn that the 104th purchase has been made. Whether it will become the largest one is a big question. HOT Stories No, XRP Is Not Financial Instrument in Japan Yet, $25 Million Stolen via 200,000 USDC Trade in Resolv Labs Hack, 120 Billion Shiba Inu (SHIB) Exits Exchanges: Are Whales Back? — Morning Crypto Report $15 XRP? Ripple CTO Emeritus Responds to Critic With Surprise Take Since the introduction of STRC, Strategy has noticeably increased its Bitcoin purchases. On March 2, it was announced that 3,015 BTC had been bought. On March 9, this figure jumped to 17,994. And on March 16, last Monday, the company announced the purchase of 22,337 Bitcoins. Advertisement The Orange March Continues. pic.twitter.com/NRaDL5AGXV — Michael Saylor (@saylor) March 22, 2026 It is obvious that Saylor buys when others are afraid, and his "orange march" is a signal to all of Wall Street. The current price of Bitcoin is around $69,000, and in his view, this is only a temporary pause in the grand scheme of things. You Might Also Like Sun, 03/22/2026 - 06:11 Szabo Warns Developers Not to Break Bitcoin By Alex Dovbnya Advertisement In March, the company for the first time presented a massive new financial instrument — perpetual preferred shares Stretch under the ticker STRC. In fact, Saylor has figured out how to endlessly borrow money from the market and put it into "digital gold." The market is buzzing. At this pace, the Strategy march could collect 1 million Bitcoins by the end of this year. That would be almost 5% of the total supply in the hands of a single company. #Bitcoin #Michael Saylor #MicroStrategy