Tether invests $200 million in digital marketplace Whop to expand stablecoin payments
Analysis
Price Impact
MedTether's investment in whop aims to expand stablecoin payment adoption. while significant for tether and whop, the direct impact on usdt's price is moderate, as it integrates existing stablecoin utility rather than creating a new demand driver for usdt itself. however, increased adoption can lead to long-term demand.
Trustworthiness
HighTether is a major player in the stablecoin market, and this investment is a strategic move to increase its footprint in online marketplaces. the deal is concrete, with specific integration plans and funding amounts. whop's growth metrics also lend credibility.
Price Direction
BullishIncreased utility and wider adoption of usdt through platforms like whop can lead to higher demand and potentially a stronger peg to the dollar, which is a bullish indicator for the stablecoin's perceived value and stability. this move also signals tether's continued commitment to expanding stablecoin use cases.
Time Effect
LongThe impact of this investment on usdt's price will likely be a gradual, long-term effect as whop integrates tether's tools and expands its user base globally. the benefits of increased adoption and settlement will accrue over time.
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Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Tether invests $200 million in digital marketplace Whop to expand stablecoin payments The online marketplace said it will embed Tether's crypto wallet tools and USDT, USAT tokens to power crypto payments for over 18 million users. By Krisztian Sandor | Edited by Nikhilesh De Feb 25, 2026, 5:27 p.m. Make us preferred on Google Tether CEO Paolo Ardoino at White House (Nikhilesh De/CoinDesk) What to know : Tether is investing $200 million in online marketplace Whop to expand stablecoin-based payments. Whop will integrate Tether’s crypto wallet tools so users and creators can hold, transact and settle in stablecoins like USDT without banks or card networks. The funding will support Whop’s global expansion across Latin America, Europe and Asia-Pacific, further embedding Tether’s stablecoins in everyday online commerce. Tether, the crypto company behind the world's largest stablecoin USDT USDT $ 1.0002 , is investing $200 million in online marketplace Whop to boost stablecoin payments. The deal values the startup at $1.6 billion, Whop CEO Steven Schwartz said in an X post . STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . Whop runs a digital marketplace where creators sell access to software tools, trading groups, online communities and learning courses. The platform said it has 18.4 million users and that participants earn about $3 billion each year. It's growing fast, with gross transaction volume increasing about 25% month-over-month, it added. As part of the deal, Whop will integrate Tether’s crypto wallet tool, allowing users to hold and transact in stablecoins such as Tether's USDT and U.S.-focused USAT directly on the platform. The integration also gives creators the option to accept digital dollar payments and settle globally without relying on banks or card networks, the press release said. The funding round is aimed at supporting Whop's expansion across Latin America, Europe and Asia-Pacific while adding lending and borrowing tools powered by decentralized finance infrastructure. With the investment, Tether pushes its stablecoins deeper into consumer-facing platforms and everyday online commerce. The company's flagship stablecoin, the $185 billion USDT token, is a popular tool to access and transact in U.S. dollars in emerging countries. Stablecoins Tether USDT More For You Billionaire Alan Howard’s crypto incubator WebN closes down By Ian Allison | Edited by Sheldon Reback 51 minutes ago WebN backed innovative digital asset firms like KAIO, Twinstake, TruFin and Geometry. What to know : WebN received an investment from Japanese bank Nomura’s crypto partnership, Laser Digital, back in 2023. Hedge fund Brevan Howard remains bullish on crypto, according to a person close to the firm. Read full story Latest Crypto News Crypto Long & Short: When ETF options start driving bitcoin 27 minutes ago A $100 million crypto campaign fund with a pro-Trump vibe so far failed to show up 28 minutes ago Billionaire Alan Howard’s crypto incubator WebN closes down 51 minutes ago Bitcoin climbs to $67,500, Circle leads crypto stocks higher, as bounce strengthens 1 hour ago Bitcoin treasury firm GD Culture set to sell BTC holdings to fund share buybacks 1 hour ago XRP jumps 6% as exchange data points to institutional accumulation 2 hours ago Top Stories Endowments eye crypto allocations amid tougher return outlook for traditional investments 2 hours ago The chief of the SEC is headlining an event sponsored by a crypto firm at war with it 3 hours ago Circle Q4 earnings beat estimates as USDC issuance grows, shares surge 5 hours ago Vitalik Buterin sold 17,000 ETH this month as ether fell 37% 10 hours ago U.S. Senator opens probe on Binance over alleged $1.7 billion flow to Iranian entities 5 hours ago One of the longest mining capitulations nears end, signaling potential BTC price bottom 6 hours ago In this article USDT USDT $ 1.0002 ◢ 0.03 %