Meta's potential stablecoin comeback could increase adoption and usage of stablecoins, potentially benefiting established stablecoins like usdt through increased overall market activity and demand for payment rails. however, if meta launches its own competing stablecoin, it could dilute market share.
The news cites multiple sources familiar with the plans and references a formal request for product (rfp), suggesting a concrete effort. however, past regulatory challenges with libra/diem indicate that regulatory approval and successful implementation are not guaranteed.
Increased stablecoin adoption and integration into meta's massive user base could lead to broader acceptance and utility of stablecoins for payments and remittances, which is generally a positive catalyst for the stablecoin market.
The news indicates plans for the second half of this year, suggesting a longer-term impact as the integration and adoption phases unfold. initial reactions might be short-term, but sustained impact depends on successful rollout and regulatory navigation.
Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Mark Zuckerberg's Meta is planning stablecoin comeback in the second half of this year The Facebook owner’s stablecoin integration involves planning a third party vendor to help administer stablecoin-based payments and a new wallet to be implemented, sources said. By Ian Allison | Edited by Aoyon Ashraf Updated Feb 24, 2026, 2:49 p.m. Published Feb 24, 2026, 2:38 p.m. Make us preferred on Google Mark Zuckerberg's Meta panning to bring back stablecoin. (Reuters, Modified by CoinDesk) What to know : Meta sent out a request for product (RFP) to third-party firms to help administer stablecoin-based payments, according to sources. Stripe, which acquired stablecoin firm Bridge last year, was mentioned by one source as a likely candidate for piloting Meta’s stablecoin. Meta famously tried to introduce the Libra stablecoin, later renamed Diem, in 2019, only to be shut down amid regulatory scrutiny. Meta, the U.S. tech giant helmed by Facebook creator Mark Zuckerberg, is aiming to enter the stablecoin space later this year, pending successful integration with a third-party firm to facilitate payments using the dollar-pegged token technology, according to three people familiar with the plans. The tech giant, which owns Facebook, WhatsApp and Instagram and has more than 3 billion users, wants to begin its stablecoin integration early in the second half of this year, said one of the people, who spoke on condition of anonymity because the plans are not public. Meta is planning to integrate a vendor to help administer stablecoin-backed payments and implement a new wallet, the person said. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . A second person said that Meta has sent out a request for product (RFP) to third-party firms and mentioned Stripe as a likely candidate for piloting Meta’s stablecoin. Stripe, which acquired stablecoin specialist Bridge last year, is a long-time partner of Meta, and Stripe CEO Patrick Collison joined Meta's board of directors in April 2025. Meta, Stripe, and Bridge were approached for comment, but none responded by the time of publication. Meta launching its own stablecoin would let it open payment rails to its massive user base while bypassing expensive traditional banking fees, and potentially position it as a global leader in "social commerce" and cross-border remittances. The move would also put the tech giant in direct competition with the likes of Elon Musk's social media platform X as well as messaging platform Telegram , both of which are aiming to bring payments in-house by becoming "super app." This was one of the original goals for the planned Libra project — allowing the social media company to tap its vast networks, including WhatsApp's peer-to-peer messaging service and Facebook and Instagram's network and commerce tools, for payments. Regulatory shift Meta famously tried to introduce the Libra stablecoin, later renamed Diem, in 2019, only to face strong headwinds due to a less favorable regulatory climate than today’s and a lingering reputational hit from the Cambridge Analytica scandal . In the face of a pushback against the project by U.S. lawmakers, the Libra Association, as it was then called, scaled back its ambitions in 2020, pivoting to the development of a number of stablecoins pegged to different currencies, as opposed to the original plan of a global digital currency backed by a basket of national currencies. In the end, Meta’s stablecoin never formally launched, and the project was shut down and its assets sold off in early 2022. The regulatory climate in the U.S. today is quite different. There are several crypto regulatory regimes underway, including President Donald Trump's GENIUS Act, which, for the first time, established a legal foundation for U.S. stablecoin issuers and opened the floodgates for market entrants with new tokens. However, U.S. regulators are still only in the early stages of drafting the regulations governing issuers. That said, the whole Libra/Diem experience has led Meta to prefer relying on a third-party stablecoin payments provider this time around, according to one of the sources. “They want to do this, but at arm's length,” said the source. Meta Exclusive Mark Zuckerberg Breaking News More For You Wall Street’s big blockchain win: SEC gives WisdomTree the green light for instant, around-the-clock trading By Helene Braun , Francisco Rodrigues | Edited by Jamie Crawley 2 minutes ago The move adds momentum to the $10 billion large tokenized Treasury market led by BlackRock, Circle and others. What to know : The Securities and Exchange Commission approved WisdomTree’s request to let its Treasury Money Market Digital Fund (WTGXX) trade at a fixed $1 intraday price with a dealer, rather than only at end-of-day net asset value. Under the new structure, a broker-dealer will trade from its own inventory on a 24/7 basis with instant blockchain settlement, while the mutual fund’s primary structure and regulation remain intact. The move positions WisdomTree among a growing group of firms tokenizing traditional assets like U.S. Treasury money market funds, a market that now exceeds $10 billion in tokenized Treasuries. 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