Coinbase adds stock, ETF trading as it expands beyond crypto
Analysis
Price Impact
MedCoinbase's expansion into stock and etf trading is a significant strategic move. while it diversifies their revenue streams and reduces reliance on crypto price volatility for their stock, it also intensifies competition with established players like robinhood. this could lead to increased marketing spend and operational costs in the short term. the direct impact on btc price is likely minimal, but it could indirectly affect market sentiment around crypto platforms.
Trustworthiness
HighThe information is from a reputable financial news source (coindesk) and clearly outlines coinbase's stated strategy and actions. the details provided, including partnerships and the timeline, are concrete.
Price Direction
NeutralThe move aims to stabilize coinbase's stock price by decoupling it from bitcoin's volatility and to capture more market share by offering a broader range of assets. while this could be positive for coinbase (coin) in the long run, the immediate impact on crypto prices like btc is neutral as the core offering remains distinct. the increased competition could also lead to price wars or a period of consolidation.
Time Effect
LongThis expansion is a long-term strategic shift for coinbase, aiming to establish it as a comprehensive financial exchange. the full effects on competition, user acquisition, and coinbase's market position will unfold over several years.
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Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Coinbase adds stock, ETF trading as it expands beyond crypto The move pits Coinbase against Robinhood as it pushes to become an “everything exchange.” By Helene Braun | Edited by Sheldon Reback Feb 24, 2026, 2:00 p.m. Make us preferred on Google Coinbase CEO Brian Armstrong (Jesse Hamilton/CoinDesk) What to know : Coinbase introduced stock and ETF trading for all U.S. users, allowing 24/5 equities trading alongside crypto on the platform. Expanding beyond crypto deepens competition with Robinhood and could help loosen the tie between Coinbase shares and the price of bitcoin. The expansion builds on Coinbase’s December “everything exchange” plan and follows the recent debut of its predictions market. Coinbase (COIN) opened stock and exchange-traded fund (ETF) trading to all U.S. customers, expanding beyond digital assets as part of its plan to become an “everything exchange.” The roll-out allows users to buy and sell U.S.-listed stocks and ETFs on the same platform they use for crypto. Trading runs 24 hours a day, five days a week, with no commission. Customers can fund trades with U.S. dollars or USDC and buy fractional shares starting at $1. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . Coinbase outlined the expansion in December, when it said it intended to bring multiple asset classes under one roof. Earlier this month, it debuted a predictions market , enabling users to trade on the outcomes of real-world events. Stock trading marks another step in that strategy. The move brings Coinbase into more direct competition with retail brokerages such as Robinhood (HOOD), which has been doubling down on its crypto product suite. It also reflects a push among crypto firms to blend the asset class with traditional financial products. Breaking away from a crypto-only business model could help Coinbase loosen the tie between its share price and bitcoin BTC $ 63,000.43 so it trades more like a diversified tech stock, offering some cushion during a crypto downturn. Both COIN and HOOD have lost about 35% this year as digital assets struggle. EToro (ETOR) is 13% lower over the same period, with the company’s fourth-quarter earnings showing strong equities trading on the platform. To support the introduction, Coinbase has an agreement with Yahoo Finance. The financial news site will feature a button that lets users move from researching a stock to executing a trade on the exchange. Yahoo Finance will also display real-time data from Coinbase within its interface. Coinbase said it is working with Apex Fintech Solutions for clearing custody and execution. The company plans to expand 24/5 trading to more stocks in the coming months. It has also signaled interest in offering tokenized stocks, which would allow equities to move on blockchain networks and potentially trade around the clock. Coinbase Crypto Exchanges More For You Your AI is getting a bank account: MoonPay just gave bots the power to spend money By Ian Allison | Edited by Jamie Crawley 1 minute ago MoonPay Agents is a non-custodial, permissionless financial infrastructure for AI agents that move money. What to know : MoonPay Agents, as the new service is called, requires a user to verify and fund their agent's wallet. The AI agent can then take over, trading, swapping, and moving money on its own. Read full story Latest Crypto News Your AI is getting a bank account: MoonPay just gave bots the power to spend money 1 minute ago 'If you’re not accumulating bitcoin at this stage, then when,' asks prominent analyst 13 minutes ago Cipher Digital rebrands as it pivots from bitcoin mining to HPC, shares slide 53 minutes ago Canton advances cross-border repo to free up $300 trillion assets via tokenization 1 hour ago Over 400,000 BTC bought between $60k and $70k during bitcoin’s latest downturn 1 hour ago Bitcoin teeters near $63,000 as pippin's rally shows froth remains 1 hour ago Top Stories Crypto markets bleed as bitcoin hovers above liquidation zone 2 hours ago Putting the treasury to work: The Ethereum Foundation just staked 70,000 ETH to fund its future 3 hours ago Jane Street faces claims of insider trading that sped up Terraform's 2022 collapse 8 hours ago Hong Kong's RedotPay said to plan blockbuster $1 billion IPO in New York: Bloomberg 4 hours ago Step Finance shuts operations after $27 million January hack 3 hours ago Canaan buys Cipher’s 49% of West Texas mining venture for $39.75 million in stock 3 hours ago In this article BTC BTC $ 63,000.43 ◢ 4.78 %