Popular burger joint Steak ’n Shake says bitcoin adoption boosted sales ‘dramatically’
Analysis
Price Impact
MedWhile steak 'n shake is a regional chain, its public endorsement of bitcoin for payments, treasury, and employee bonuses demonstrates real-world utility and strong corporate confidence. this fosters positive sentiment and highlights practical adoption, which is moderately impactful for bitcoin's public perception and long-term value proposition.
Trustworthiness
HighThe news comes from coindesk, a reputable crypto news source, citing direct statements from steak 'n shake on their x account. the reported sales increase and fee reductions due to bitcoin adoption add credibility.
Price Direction
BullishThe dramatic rise in same-store sales, 50% reduction in processing fees, addition of $10 million in btc to its treasury, and the use of a 'strategic bitcoin reserve' for employee bonuses all demonstrate strong, practical utility and financial benefits derived from bitcoin. this showcases bitcoin's value beyond speculation, leading to a bullish outlook as more businesses potentially follow suit.
Time Effect
LongThis news reinforces bitcoin's long-term narrative as a viable payment rail and treasury asset. while it might provide a short-term sentiment boost, its primary effect is to contribute to the cumulative, sustained growth of bitcoin's adoption and fundamental value over an extended period.
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Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Popular burger joint Steak ’n Shake says bitcoin adoption boosted sales ‘dramatically’ Bitcoin payments are directed to a Strategic Bitcoin Reserve, used to fund employee bonuses according to the company. By Francisco Rodrigues | Edited by Jamie Crawley Feb 17, 2026, 9:18 a.m. Make us preferred on Google A burger and some fries (sk/Unsplash/Modified by CoinDesk) What to know : Steak 'n Shake reports a dramatic rise in same-store sales and a 50% reduction in processing fees since accepting bitcoin payments. Bitcoin payments are directed to a Strategic Bitcoin Reserve, used to fund employee bonuses. Steak n Shake added $10 million in bitcoin to its treasury, unveiled a bitcoin-themed burger, and donates a portion of bitcoin meal sales to open-source bitcoin development. Fast food chain Steak 'n Shake has said its decision to accept bitcoin BTC $ 68,030.04 nine months ago has seen same-store sales rise “dramatically.” Bitcoin payments are routed directly into its Strategic Bitcoin Reserve, which is then used to fund bonus payments for its employees, according to a statement posted on the company’s X account on Monday . STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . “Nine months ago today, Steak 'n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments,” the company wrote . “Our same-store sales have risen dramatically ever since.” The company revealed earlier this year it added $10 million worth of bitcoin to its corporate treasury, as part of a “self-reinforcing” cycle where customers pay in BTC, sales rise, and crypto revenue flows into the reserve. Stake ’n Shake started accepting bitcoin payments in May of last year via the Lightning Network. Since then, it initially saw a 10% uptick in same-store sales, with the company’s COO, Dan Edwards revealing the firm saves about 50% in processing fees when customers pay in cryptocurrency. In October, the fast food chain unveiled a Bitcoin-themed burger and started donating a small portion of each Bitcoin Meal to open-source Bitcoin development. fast food Bitcoin Payments More For You UK crypto rules too slow to support global hub ambitions, says Agant CEO By Olivier Acuna | Edited by Sheldon Reback 50 minutes ago Regulatory delays risk blunting Britain’s digital asset push, said Andrew MacKenzie, head of the pound-pegged stablecoin developer. What to know : Andrew MacKenzie, CEO of sterling stablecoin developer Agant, says the U.K.’s slow rollout of crypto and stablecoin rules undermines its ambition to be a global digital asset hub. Agant’s FCA registration marks a regulatory milestone and positions its planned GBPA token as institutional infrastructure for payments, settlement and tokenized assets rather than a retail product. MacKenzie said well-designed stablecoins can extend monetary sovereignty and spur competition in financial services. U.K. banks are elevating blockchain to a C-suite priority amid what they see as a decades-long transition. Read full story Latest Crypto News UK crypto rules too slow to support global hub ambitions, says Agant CEO 50 minutes ago DeFi protocol ZeroLend shuts down after three years, citing inactive chains and hacks 2 hours ago BofA survey flags dollar bearish bets at over a decade high. Here's what it means for bitcoin 3 hours ago 'We do not do illegal things': Inside a U.S.-sanctioned stablecoin issuer's race to build a crypto giant 15 hours ago Hong Kong regulator approves first crypto company license since June 16 hours ago Crypto mining can help energy volatility, Paradigm responds to policy onslaught 17 hours ago Top Stories Strategy says it can survive even if bitcoin drops to $8,000 and will 'equitize' debt Feb 16, 2026 Harvard cuts bitcoin exposure by 20%, adds new ether position 18 hours ago From Wall Street to Web3: This is crypto’s year of integration, Silicon Valley Bank says 18 hours ago Nexo re-enters the U.S. market three years after exiting due to regulatory issues 18 hours ago Ether steadies after $540 million sell wave to outperform wider crypto market 22 hours ago Metaplanet operating profit to rise 81% in 2026 after soaring 17-fold last year on options writing 21 hours ago In this article BTC BTC $ 68,030.04 ◢ 1.43 %