XRP Is Ripple's North Star, Garlinghouse Says
Analysis
Price Impact
MedRipple ceo brad garlinghouse reiterating xrp's role as the 'north star' and the 'heartbeat' of the company, along with ripple's aggressive 'going on offense' strategy through acquisitions, reinforces the long-term vision and utility for xrp. while not new information, it strengthens investor confidence in the coin's fundamental importance to ripple's ecosystem.
Trustworthiness
HighDirect statements from ripple ceo brad garlinghouse about the company's core strategy and xrp's importance. this is a primary source of information.
Price Direction
BullishDespite acknowledging a recent market 'bloodbath,' garlinghouse's 'greedy when others are fearful' sentiment and ripple's proactive 'going on offense' strategy through acquisitions signal a strong belief in future growth. his emphasis on driving utility and liquidity for xrp, coupled with xrp's performance since november 2024 outperforming bitcoin, points to a bullish long-term outlook.
Time Effect
LongRipple's strategic acquisitions, focus on bringing traditional finance into crypto, and driving utility/liquidity for xrp are long-term initiatives that will take time to mature and translate into substantial price appreciation. garlinghouse even refers to making up 'lost time' in 2026.
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Cover image via U.Today Read U.TODAY on Google News "Zoom out" Going on offense Advertisement During a recent appearance on X's "Spaces," Ripple CEO Brad Garlinghouse stressed that XRP is the "North Star" for Ripple. "It's our purpose. When we think about what we are doing on Ripple Payments, or Ripple Prime, or Ripple Treasury, or Custody, or RLUSD, this is all focused on how we can drive utility, trust, and…liquidity around XRP and the XRP Ledger," Garlinghouse said. XRP is the "heartbeat" of Ripple , which is a platform company for financial infrastructure. HOT Stories XRP Is Ripple's North Star, Garlinghouse Says Morning Crypto Report: Bitcoin Drops to $67,000 Amid CPI Caution, Ripple Targets UK Insurance Market for XRP Ledger, Dogecoin Creator Reacts to Satoshi Theories "Zoom out" Garlinghouse has acknowledged that last week was an absolute "bloodbath" for the market. He has described the current state of the market as "frustrating." However, as reported by U.Today, Garlinghouse recently suggested that there could be a buying opportunity. Advertisement "Whenever I see people being exceptionally fearful, I feel greedy," he said during the appearance on Spaces. You Might Also Like Fri, 01/16/2026 - 16:20 Ripple CEO on Crypto Market Structure Bill: 'We Shouldn't Give Up Now' By Alex Dovbnya The drawdown is comparable to the 2022 bear cycle, but crypto has done better than that, Garlinghouse says. Moreover, as he noted, XRP is one of the best-performing major cryptocurrencies since November 2024. Bitcoin, for comparison, is essentially flat. Advertisement "It is important to zoom out and look at the broader landscape as well," he said. Going on offense After years of playing defense due to regulatory woes, Ripple finally went on offense with aggressive acquisitions, Garlinghouse says. "That has felt great…We've lost some time, which is frustrating, but we gonna work hard in 2026 to make up that time," he noted. Garlinghouse has stressed that the company was very focused on going outside the echo chamber by bringing traditional finance and crypto with its acquisition spree. #Ripple News #Brad Garlinghouse