The study indicates a significant generational shift where gen z and millennials overwhelmingly trust crypto over traditional financial institutions. this demographic preference for transparency, direct ownership, and open-source code is a fundamental driver of future adoption and investment into the broader crypto market.
The article is from coindesk, a reputable source, and cites a firm study conducted by okx, a major global exchange, providing empirical data on generational trust.
The increasing trust and investment preference of younger generations (gen z and millennials) for crypto, as highlighted by nearly 20% of gen z investors only holding crypto, suggests a strong, sustained inflow of capital into the digital asset space as this demographic gains more economic power.
This is a generational trend, suggesting that the impact will unfold over many years as gen z and millennials mature financially and their influence on the economy grows, leading to sustained demand for crypto assets.
CoinDesk Indices Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Crypto Long & Short: Gen Z trusts code over bank promises In this week’s Crypto Long & Short Newsletter, Haider Rafique of OKX shares a firm study on the generational perspectives of crypto investing. Then, Sky defies 2026 downturn in Chart of the Week. By Haider Rafique | Edited by Alexandra Levis Feb 11, 2026, 5:00 p.m. Make us preferred on Google (Natalia Blauth/ Unsplash+) What to know : You're reading Crypto Long & Short , our weekly newsletter featuring insights, news and analysis for the professional investor. Sign up here to get it in your inbox every Wednesday. Welcome to our institutional newsletter, Crypto Long & Short. This week: Haider Rafique of OKX shares a firm study on the generational perspectives of crypto investing Top headlines institutions should pay attention to by Francisco Rodrigues Sky defies 2026 downturn in Chart of the Week -Alexandra Levis STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Long & Short Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . Expert Insights Gen Z Trusts Code Over Bank Promises By Haider Rafique, global managing partner, OKX It’s no secret that the banking industry is worried about crypto disruption. After months of intense lobbying, the Senate Banking Committee postponed its markup of market structure legislation, due in part to banks’ stance on stablecoin yield. But it might not matter, because banks have a much bigger crisis on their hands: they’re completely missing out on younger consumers based on the basic principle of trust. Given the behaviors we've observed on the OKX app around the world, we decided to conduct a study to understand generational perspectives in our evolving industry. The key insights paint a clear picture: Gen Z and millennial consumers are nearly 5x more trusting of crypto compared to their boomer counterparts. Additionally, one in five Gen Z and millennial consumers say they have low trust in traditional financial institutions, while nearly three quarters (74%) of baby boomers maintain high levels of trust in the old system. The “why” behind all of this is much deeper than viral trends and memecoins. This is a generation raised on open‑source code and real‑time dashboards who now expect the same transparency from TradFi. And now, as the world moves on-chain and everything gets tokenized, it's clear that young people see the digital economy as their stock market. TradFi isn't theirs. It belongs to their parents and grandparents. A generation shaped by institutional failure A recent FINRA and CFA Institute report suggests a sizable share of Gen Z investors now lean heavily into crypto relative to other assets — a behavioral signal that younger Americans are willing to look outside traditional channels when they don’t believe they’re getting transparency or competitive returns. According to the study, nearly 20% of Gen Z investors only hold crypto. For banks, this should be a wake‑up call that trust is no longer something institutions can declare but something they must demonstrate. Boomers built their financial lives in an era when institutions were the safest option available. Regulation meant protection, and trust was something you extended first and questioned later. Gen Z has lived through the opposite. They came of age during the aftermath of the 2008 financial crisis, entered adulthood with high student debt and now face a housing market millions of units short alongside ongoing inflation. They’ve also lived through years of policy whiplash on student loans, shifting repayment rules and weakened borrower protections. These reversals reinforced a simple lesson that institutional promises can change overnight. When trust is repeatedly tested, skepticism becomes rational. Banks aren’t losing Gen Z to crypto; they’re losing them to trust. Control over promises That skepticism is reshaping what influences trust for younger generations. For boomers, security means regulatory oversight and the perceived stability of legacy institutions. Contrarily, Gen Z consistently ranks platform security above regulation as the top driver of trust. For Gen Z, security is more personal and technical with direct ownership of assets, the ability to verify how systems work and the freedom to move value without intermediaries. It’s why both Gen Z and millennials are 4x more bullish on crypto in 2026 compared to boomers. They can see transactions on-chain, self‑custody, audit protocols and understand the rules without waiting for a quarterly statement or a regulator’s update. Transparency is central to this shift. Boomers tend to equate trust with regulatory approval, but Gen Z equates trust with visibility. They want to understand how decisions are made, how risks are managed and how incentives are aligned. They want clarity on fees, yields and conflicts of interest, and systems that are open by default. Traditional banks have historically struggled here. Their value proposition was built in an era when limited transparency was often treated as a feature. And now, when a generation is accustomed to real‑time dashboards and proof of reserves, the idea of waiting for a monthly statement feels absurd. Transparency has become a baseline requirement for credibility. The future of finance Banks should be asking themselves: why do younger customers trust transparency more than tradition? Younger Americans want the stability of regulated finance paired with the transparency and control of digital assets, and they want products that reflect how they already interact with technology and money. The institutions that understand this shift and build for it will define the future of finance. The ones that don’t will continue to watch as younger Americans look elsewhere. Headlines of the Week Francisco Rodrigues Markets stumbled this past week and miner capitulation intensified. That led to the steepest decline for Bitcoin’s mining difficulty since 2021, while corporate accumulation of cryptocurrencies and other assets continued and Russia moved closer to formalize crypto-backed lending. Bitcoin mining difficulty drops by most since 2021 as miners capitulate: Bitcoin’s mining difficulty saw its largest decline since China’s 2021 crackdown on the mining industry. The drop comes over severe winter storms in the U.S., plummeting prices, and miners pivoting to AI workloads. Here's how market makers likely accelerated bitcoin's brutal crash to $60,000: The price of bitcoin dropped more than 8% in the past week. The selloff was exacerbated by macro pressures and options market makers that were heavily short gamma being forced to sell BTC in spot and futures markets. Tether's gold stash tops $23 billion as buying outpaces nation states, Jefferies says: Leading stablecoin issuer Tether bought an estimated 32 tonnes of physical gold in late 2025 and early 2026. That outpaced the buying of most central banks and trailed only Brazil and Poland. Russia’s largest bank, Sberbank, prepares to issue crypto-backed loans : The financial institution is moving to offer loans secured by cryptocurrency and says it’s ready to work with the central bank on a regulatory framework. The model was piloted last month. Here's why the quantum threat for bitcoin may be smaller than people fear : CoinShares has argued in a new report that fears of an imminent quantum computing threat for bitcoin are overstated, as realistically only a small portion of the supply is at risk of disrupting markets. Chart of the Week Sky defies 2026 downturn Sky has decoupled from the 2026 market downturn, outperforming BTC, CD5, and the CD20 index by 45%, 50% and 57% respectively YTD. This resilience is anchored by a consistent business model: January revenue surged 1.5x YoY to $19 million, fueling $10.4 million in YTD buybacks ($8.5 million in Jan; $1.9 million last week) and driving a flight to quality that pushed the USDS (Sky's stablecoin) market cap from $5.8 billion to $6.5 billion. Listen. Read. Watch. Engage. Listen: Former Chairman of the House Financial Services Committee Patrick McHenry joins CoinDesk to chat about how a crypto market structure bill could pass before Memorial Day . Read: CoinDesk’s Joshua de Vos unpacks the major flows, top performers, and key trends that shaped January's U.S. crypto ETF market. Watch: Dave LaValle, President of CoinDesk Data and Indices, joins ETF Central to discuss how digital assets are reshaping the market for index-based solutions. Engage: Are you attending Consensus Miami? Join the #1 destination for deal flow in the industry. Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc., CoinDesk Indices or its owners and affiliates. institutional investor Institutional Investment CoinDesk Indices Crypto Long & Short Gen Z millennials More For You CoinDesk 20 performance update: index trades 2.5% lower as all constituents decline By CoinDesk Indices 2 hours ago Aptos (APT) dropped 4.1% and Binance Coin (BNB) fell 3.7%, leading the index lower. Read full story Latest Crypto News Institutional crypto platform BlockFills reportedly halts withdrawals, restricts trading 17 minutes ago The Protocol: Robinhood unveils its layer-2 testnet 34 minutes ago The human brain's edge is fading. 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