MrBeast's finance bet could become the new generation's Schwab, Robinhood, Tom Lee says

Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email MrBeast's finance bet could become the new generation's Schwab, Robinhood, Tom Lee says The BitMine chairman said at Hong Kong Consensus 2026 that MrBeast acquiring neobank Step could win over a new generation of investors to crypto. By Krisztian Sandor | Edited by Sheldon Reback Feb 11, 2026, 8:49 a.m. Make us preferred on Google Thomas Lee, chairman of BitMine and CIO of Fundstrat, on the main stage during Consensus Hong Kong 2026 (David Paul Morris/Consensus) What to know : Thomas Lee, the chairman of BitMine Immersion, said the company's bet on MrBeast and his neobank acquisition is a way to capture a new generation for whom digital assets are financially native. What Schwab was for boomers, BlackRock for Gen X and Robinhood for Millennials, Beast could become the financial institution of Gen Z and Gen Alpha, Lee said. HONG KONG — Thomas Lee, chairman of ether ETH $ 1,948.79 treasury company BitMine Immersion (BMRN), said the next generation's great financial institution may not come from Wall Street but from YouTube. Speaking on stage at Consensus Hong Kong on Wednesday, Lee argued that MrBeast’s move into banking could position the video creator as the primary financial platform for Gen Z and Gen Alpha and a major onramp to crypto. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . MrBeast’s company, in which BitMine invested $200 million, earlier this month agreed to buy neobank Step as a long-term play on how younger generations will access financial services. "Beast has a chance to be the financial institution of their generation," Lee said. He compared the opportunity to how Charles Schwab served baby boomers, BlackRock and Blackstone attracted the capital of Generation X and Robinhood captured Millennials. Gen Z and Gen Alpha, he noted, represent about 120 million people in the U.S. alone, and MrBeast has built an audience of more than a billion followers globally. "These customers aren’t necessarily wealthy today," Lee said, but over the next decade they will take part in a major wealth transfer. If Step becomes their primary financial platform, he argued, it could position BitMine and investment in MrBeast's company at the center of a generation that views digital assets as native to its financial life. Thomas Lee Consensus Hong Kong 2026 Bitmine Bitcoin News Ethereum News More For You Binance teams up with Franklin Templeton to use tokenized money market funds as off-exchange collateral By Ian Allison | Edited by Stephen Alpher 49 minutes ago Institutions can now use Benji-issued tokenized money market funds as off-exchange collateral to trade on Binance using Ceffu’s custody layer. What to know : The value of Benji-issued fund shares is mirrored within Binance’s trading environment. The tokenized assets themselves remain securely held off-exchange in regulated custody. Read full story Latest Crypto News Binance teams up with Franklin Templeton to use tokenized money market funds as off-exchange collateral 49 minutes ago Spark looks to build building a safe bridge between onchain capital and TradFi 2 hours ago Hong Kong working to allow perpetual contracts, chief regulator says 3 hours ago Institutions fuel tokenized RWA boom as retail looks set to follow suit 5 hours ago Solana's Lily Liu champions internet capital markets at Consensus Hong Kong 2026 5 hours ago SkyBridge's Scaramucci is buying the bitcoin dip, calls Trump a crypto President 6 hours ago Top Stories Crypto's banker adversaries didn't want to deal in latest White House meeting on bill 9 hours ago Sam Bankman-Fried files for new trial over FTX fraud charges 12 hours ago Robinhood misses Q4 revenue estimates as fourth-quarter results dinged by crypto slump 11 hours ago Citadel Securities backs LayerZero as it unveils ‘Zero’ blockchain for global markets 11 hours ago Crypto PAC Fairshake leaps into first midterm Senate race with $5 million in Alabama 8 hours ago Crypto exchange Kraken fires chief financial officer ahead of long-awaited IPO 17 hours ago