Justin Bieber Paid $1.3 Million for a Bored Ape NFT. It's Now Worth $12K

Justin Bieber Paid $1.3 Million for a Bored Ape NFT. It's Now Worth $12K

Source: Decrypt

Published:2026-02-06 21:12

BTC Price:$69998

#ETH #NFTs #Bearish

Analysis

Price Impact

Med

The significant depreciation of a high-profile bored ape nft, purchased for 500 eth by justin bieber and now worth only $12k, highlights the 'nft winter' and a major downturn in the nft market. given that most blue-chip nfts reside on the ethereum blockchain, this news contributes to a negative sentiment around eth's utility and demand in the nft space. while eth has other drivers, a struggling nft market reduces one key demand vector for the asset.

Trustworthiness

High

The source is decrypt, a reputable crypto news outlet. the article provides specific figures (500 eth, $1.3 million, $12,000) and historical context, including expert opinions and market data from nft price floor. the facts are verifiable and presented with clear evidence.

Price Direction

Bearish

The news reinforces a prolonged 'nft winter' with bleak outlooks for recovery in the short to medium term. the substantial loss on a celebrity-owned, once-premium nft, alongside similar declines in other top collections (cryptopunks, pudgy penguins), suggests continued negative sentiment. this general weakness in a major sector of the ethereum ecosystem (nfts) could exert downward pressure on eth's price or at least limit significant upside potential in the near term.

Time Effect

Long

The article explicitly mentions a 'long drawn out nft winter' and prediction markets giving low odds for recovery by july, indicating that the bearish sentiment and market conditions for nfts are expected to persist for an extended period, thus having a sustained negative influence on eth's nft-related demand.

Original Article:

Article Content:

In brief Pop music icon Justin Bieber paid $1.3 million worth of ETH for a Bored Ape Yacht Club NFT in 2022. The NFT now is worth less than 6 ETH, or around $12,000, as NFTs and Ethereum have fallen in value. Even common Bored Apes at were trading for as much as $429,000 in 2022 before collapsing. Pop music icon Justin Bieber became one of the most famous members of the Bored Ape Yacht Club when he spent 500 ETH—or around $1.3 million—in January 2022 for Ethereum -based NFT , Bored Ape #3001. Bieber’s ape, among the most common in the collection in terms of its visual attributes, is now valued at around $12,000 just four years later as the shine from NFTs and the Yacht Club has largely faded. The value of any artwork can be influenced by a variety of factors, including personal taste, provenance, and even previous ownership; Bieber's history with the NFT could potentially help it command a higher price if he were to put it on the market. But comparable assets in the collection with similar attributes have seen a substantial value drop.  The trade, which would amount to a 99% loss if the singer were to part ways with his NFT at the current floor price, or the price of the cheapest NFT listed on the marketplace, seems bad now. But even at the time of purchase, the NFT community was chiding the star for his decision to purchase a “floor” Ape, or one without any rare features or attributes, for such a sum. Typically, only the rarest NFTs from a collection have sold for a major premium to the floor price. “Who the fuck is advising Justin Bieber’s NFT purchases and how can I get in touch to sell them floors NFTs for 500 ETH,” Farokh Sarmad, now president of Dastan—the parent company of an editorially independent Decrypt — posted following the buy . Next time you think you’re down bad, just remember that . @justinbieber just bought a floor ape for 500 ETH. — gmoney.eth (@gmoneyNFT) January 29, 2022 Even still, the Bored Ape Yacht Club’s floor price did rise substantially in the months following Bieber’s purchase, eventually reaching as high as $429,000 in April 2022 . And the singer’s purchase was hardly the most jaw-dropping buy of the NFT frenzy, which also saw artist Beeple sell a digital art NFT for $69.3 million the year prior. Since that time though Apes have been mired in a long drawn out NFT winter which has pulled down the floor prices of rival collections like CryptoPunks and Pudgy Penguins as well. Punks also once traded above $400,000, while Pudgy Penguins nearly eclipsed $100,000 according to data from NFT Price Floor . The projects now trade at starting prices of about $60,000 and $8,850 worth of ETH, respectively. Users on Myriad—a prediction market operated by Dastan—don’t believe that winter is going to thaw anytime soon, either. A market that collectively tracks the potential comeback of Apes, Punks, and Penguins gives the trio just 16% odds of reaching floor prices of 10 ETH, or 50 ETH in the case of Punks, by July. Nevertheless, Yuga Labs, the parent company of the Bored Ape Yacht Club, continues to work on projects surrounding the collection. In October, Yuga announced that it would create a real-life Bored Ape clubhouse in Miami, Florida for its NFT holders to congregate. Its other focus remains Otherside , a massive multiplayer metaverse game featuring avatars from the Bored Ape Yacht Club and other NFT projects. Daily Debrief Newsletter Start every day with the top news stories right now, plus original features, a podcast, videos and more. Your Email Get it! Get it!