Vanguard's increased position in strive, a bitcoin treasury company, indirectly exposes millions of traditional index fund investors to bitcoin. while not a direct, active btc purchase, the sheer scale of vanguard's assets means significant capital is now flowing into a company whose primary mandate is accumulating bitcoin.
The article clearly details the mechanism of vanguard's investment, explaining it's likely due to passive index mandates rather than an active bet. this transparency adds significant credibility to the analysis.
The passive accumulation of strive shares by a titan like vanguard, driven by index requirements, means a continuous, albeit indirect, flow of traditional finance capital into the bitcoin ecosystem. this sustained exposure to btc for a vast number of mainstream investors is a long-term bullish signal, legitimizing bitcoin as an asset class within conventional portfolios.
The impact is more about sustained capital allocation and broader investor exposure over time, rather than an immediate price spike. as strive continues its bitcoin accumulation and vanguard maintains its index positions, the effect will be gradual and persistent.
Cover image via U.Today Read U.TODAY on Google News An unlikely bet When did Vanguard start investing? Advertisement Vanguard Group, the $12 trillion asset management titan, has significantly increased its position in Strive ($ASST). According to new data from BitcoinTreasuries, Vanguard has boosted its holdings in the Bitcoin treasury company to 27.63 million shares, a stake valued at approximately $17.6 million. An unlikely bet Strive is the latest and most aggressive entrant into the corporate Bitcoin race. HOT Stories Ripple Prime Goes Live on Hyperliquid: Why This Is 'God-Mode' Move for XRP Morning Crypto Report: Dogecoin (DOGE) Rises on Musk's Wealth Record, Ethereum (ETH) Eyes 24% Rally, Cardano (ADA) Dethrones Bitcoin Cash and Hyperliquid From Top 10 It was originally founded in 2022 by Vivek Ramaswamy as an "anti-ESG" asset manager. The company then underwent a radical pivot in late 2025. Strive then rebranded itself as a "Bitcoin Treasury Company." Advertisement You Might Also Like Thu, 03/27/2025 - 07:55 Anti-Bitcoin Vanguard Will Be Inadvertently 'Buying' BTC By Alex Dovbnya Its primary mandate is now to accumulate Bitcoin on its balance sheet to grow shareholder value. Following its January 2026 acquisition of Semler Scientific, Strive now holds over 13,130 BTC (approx. $1 billion). This makes it a top-10 corporate holder globally. Advertisement When did Vanguard start investing? Vanguard's investment in Strive is likely a function of its massive passive index mandates rather than an active "bet" on Bitcoin. Its involvement traces back to the stock's previous life as Asset Entities Inc. before the 2025 merger. As a provider of total market index funds (like the Vanguard Total Stock Market Index Fund), Vanguard is required to hold virtually every investable U.S. public company. The recent increase in shares is likely technical. Strive issued new equity to fund its aggressive Bitcoin purchases (including a recent $225 million preferred stock offering in Jan 2026), and its weight in market indices fluctuated. This compels passive giants like Vanguard to buy more shares to maintain accurate tracking. Essentially, Strive smuggles Bitcoin exposure into the portfolios of millions of everyday investors who own generic index funds. #Bitcoin News