Family offices shun crypto despite hype, with 89% holding no digital assets: JPMorgan Private Bank

Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Family offices shun crypto despite hype, with 89% holding no digital assets: JPMorgan Private Bank The appetite for traditional and emerging hedges remains limited among wealthy families, according to JPMorgan Private Bank’s 2026 Global Family Office Report. By Ian Allison | Edited by Stephen Alpher Feb 2, 2026, 8:42 p.m. Make us preferred on Google JPMorgan building (Shutterstock) What to know : A whopping 89% of family offices surveyed by JPMorgan Private Bank have no exposure to crypto. Some 17% plan to invest in digital assets going forward. The vast majority of global family offices do not hold cryptocurrency in their portfolios, according to JPMorgan Private Bank’s 2026 Global Family Office Report . Despite the pervasive sense of geopolitical risks, highlighted in the bank’s wealth report, the appetite for traditional and emerging hedges remains limited: 72% of global family offices have no gold exposure, and 89% have no exposure to cryptocurrencies, the report stated. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . In light of the latest bloodbath that enveloped crypto markets this past weekend, it’s perhaps not surprising that family offices choose to rely on other approaches when it comes to hedge their portfolios. “Despite the headlines and hype around crypto and other digital assets, the vast majority of family offices (89%) remain on the sidelines,” the report said. “This could reflect a debate that we are also having within JPMorgan: What role should cryptocurrency and other digital assets play in a portfolio, and, perhaps more importantly, how much should a portfolio own, given their elevated volatility and inconsistent correlation with other assets?” Looking ahead, some 17% of wealthy families said crypto and digital assets was a theme they would prioritize in the future. But this was dwarfed by AI, which 65% of families said they planned to invest in going forward. On average, family offices allocate approximately 75% of assets to a combination of public equities and alternatives investments, with U.S. large-cap equities dominating public holdings and drawdown funds leading privates, according to the report. JPMorgan Private Bank interviewed 333 family offices across 30 countries; $1.6 billion was the average net worth of participants. “This report is more than a survey, it’s the result of our collaboration with some of the world’s most sophisticated family offices,” said Natacha Minnit, Global Co-Head of the Family Office Practice at JPMorgan Private Bank. CoinDesk Wealth