What If You Bought Bitcoin (BTC) the Day Michael Saylor Did and Never Sold It?
Analysis
Price Impact
HighMichael saylor's initial bitcoin purchase in august 2020, followed by microstrategy's continuous accumulation, fundamentally shifted the perception of bitcoin as a corporate treasury asset. this institutional adoption inspired a 'hodl' mindset among many investors, leading to significant long-term capital inflows and influencing overall market sentiment.
Trustworthiness
HighThe analysis is based on a verifiable historical event (michael saylor's first btc purchase) and provides clear, calculable returns based on historical and current price data, with no speculative claims about future events.
Price Direction
BullishThe article demonstrates that a simple 'hodl' strategy from saylor's initial buy date (august 2020 at $11,653) to today's price of $78,000 would have yielded a 569% increase. it further highlights the potential for a 10x return if bitcoin reaches its all-time high again, underscoring strong long-term growth potential despite short-term fluctuations in saylor's average cost basis.
Time Effect
LongThe entire premise of the article is built around buying bitcoin at a specific past date (august 2020) and holding it indefinitely ('never sold it'), showcasing the substantial returns achieved over a multi-year period, validating a long-term 'hodl' strategy.
Original Article:
Article Content:
Cover image via www.freepik.com Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. Read U.TODAY on Google News On Aug. 11, 2020, Michael Saylor made history when Strategy (MicroStrategy back then) announced its first Bitcoin purchase of 21,454 BTC at an average price of $11,653. From that moment on, the corporate treasury game forever changed. Advertisement But what if you did nothing more than buy one Bitcoin that same day and never touched it again? Today, Bitcoin trades at $78,000 . That is a 569% increase from Saylor's purchase price. One Bitcoin bought in 2020 for $11,653 would now be worth an additional $66,347. And what if you had invested more — like $100,000? That investment would be worth $670,000 today. HOT Stories Morning Crypto Report: Binance Suddenly Unlocks One Trillion Shiba Inu (SHIB), Bitcoin Whitepaper Name Admits and Denies Epstein Links, $2.36 Billion Satoshi-Era Bitcoin Whale Gets in Trouble With Ethereum Crypto Market Review: XRP in Deep $1 Waters, Shiba Inu (SHIB) — Worst Price Nosedive of 2026, Is Bitcoin (BTC) in Danger of Hitting $50,000? Strategy's Saylor Hints at Fresh Bitcoin Buy Amid Investor Ridicule Shiba Inu Buyers Step In, Peter Brandt Reveals Bitcoin Price Rebound Target, Ripple Exec Confirms XRP as Priority — Top Weekly Crypto News No leverage, no trading, no DeFi voodoo. Just pure conviction. Advertisement Source: DonAlt Now, scale it up. Saylor’s initial investment of $250 million has grown to nearly $1.7 billion at current prices, not counting subsequent purchases. Yet, despite holding 3.5% of all circulating BTC, he is currently underwater because the average cost basis across all Strategy purchases is around $77,627. That is right where BTC is now. HODL works? Kind of Ironically, retail investors who simply copied the initial purchase and then sold outperformed the man who pioneered institutional "HODLing." For the record, Bitcoin’s all-time high is $126,198.07. If that level is reached again, a $100,000 investment in August 2020 could peak at $1.08 million. That is a 10x return with zero movement. And the window was not mythical — it was 42 months ago. Advertisement You Might Also Like Mon, 02/02/2026 - 14:20 Saylor's Strategy Places New $75.3 Million Bet on Bitcoin By Godfrey Benjamin This is not a story about timing the top. It is about one of the few times in financial history when doing nothing would have been the best strategy. And Saylor? He started the fire. However, those who never added fuel might be the real winners. #Bitcoin #Bitcoin News