Michael Saylor's Strategy added $75 million in bitcoin to holdings prior to last week's crash
Analysis
Price Impact
LowMicrostrategy's purchase of $75 million in bitcoin prior to 'last week's crash' was a relatively small acquisition for the company and occurred before the market downturn. while continuous institutional accumulation is generally positive, this specific historical purchase, given its size relative to microstrategy's total holdings and the timing (before a crash), has a limited immediate price impact moving forward, as the market has already reacted to the crash.
Trustworthiness
HighThe information is reported by coindesk, a reputable crypto news source, and cites a monday morning filing for the purchase details, indicating official corporate disclosure.
Price Direction
BullishMicrostrategy's unwavering strategy of continuously accumulating bitcoin, irrespective of short-term market volatility or even significant dips, reinforces a strong long-term bullish sentiment. their ability to maintain their total holdings just above their average purchase price of $76,052 even after a recent crash signals deep conviction and resilience, contributing to long-term price appreciation for bitcoin.
Time Effect
LongMichael saylor and microstrategy's strategy is fundamentally long-term, focused on bitcoin as a strategic reserve asset and a hedge against inflation. their purchases are not aimed at short-term gains but rather at sustained accumulation over many years, thus influencing price direction over an extended period.
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Markets Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Michael Saylor's Strategy added $75 million in bitcoin to holdings prior to last week's crash It was a relatively small purchase for the company, which now holds 713,502 bitcoin purchased at an average price of $76,052 each versus the current price of about $77,000. By James Van Straten | Edited by Stephen Alpher Feb 2, 2026, 1:14 p.m. Make us preferred on Google What to know : Strategy continued its weekly bitcoin purchases, acquiring a relatively small amount just ahead of last week's market crash. The company now holds 713,502 bitcoin acquired at an average price of $76,052 each, versus the current price just above $77,000. Last week’s acquisition was fully funded by the sale of common stock. Strategy (MSTR) continued its weekly bitcoin purchases, though last week’s acquisition was relatively small. Led by executive chairman Michael Saylor, the company purchased 855 bitcoin for $75.3 million, or an average price of $87,974 each. The purchases were funded via the sale of common stock, according to a Monday morning filing . STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . The buys were relatively small for the company, which has routinely (but not always) acquired hundreds of millions, or even billions, of bitcoin each week over the past several months. Strategy’s total holdings now stand at 713,502 bitcoin, acquired for approximately $54.26 billion, or an average price of $76,052 each. Following the tumble in price late last week that spilled over into the weekend, bitcoin is trading just above $77,000, putting the company just above breakeven after about 5.5 years of buying BTC. MSTR shares are lower by 7.3% in premarket trading, to a new multi-year low of $138.80. Read more: Michael Saylor’s bitcoin stack is officially underwater, but here’s why he likely won't reach for the panic button Bitcoin News MicroStrategy Saylor