XRP-linked Ripple rolls out treasury platform after $1 billion GTreasury deal

XRP-linked Ripple rolls out treasury platform after $1 billion GTreasury deal

Source: CoinDesk

Published:2026-01-30 12:44

BTC Price:$82734

#XRP #Ripple #InstitutionalCrypto

Analysis

Price Impact

High

Ripple's new treasury platform targets institutional clients for managing both traditional and digital assets, streamlining cross-border payments with rlusd, and integrating with tokenized money markets. this expansion into enterprise solutions strengthens ripple's value proposition beyond just payments, signifying a major strategic move.

Trustworthiness

High

The news is reported by coindesk, a reputable crypto news source, detailing an official product launch by ripple following a significant acquisition.

Price Direction

Bullish

The launch of ripple treasury positions ripple as a key player in institutional finance, offering efficient digital asset management and cross-border payments. this increases utility and institutional adoption for ripple's broader ecosystem, which is fundamentally bullish for xrp in the long run, as it enhances ripple's brand and market reach, even if direct xrp usage is not for every transaction.

Time Effect

Long

The adoption and widespread integration of enterprise-level financial platforms take considerable time. the strategic benefits and market impact will unfold over a longer period as companies adopt the new system.

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Article Content:

Finance Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email XRP-linked Ripple rolls out treasury platform after $1 billion GTreasury deal New product lets companies manage cash, stablecoins and tokenized funds in one system, cutting cross-border settlement times from days to seconds. By Shaurya Malwa Jan 30, 2026, 12:44 p.m. Make us preferred on Google What to know : Ripple has launched Ripple Treasury, an enterprise platform that lets companies manage traditional cash and digital assets in one system, following its $1 billion acquisition of GTreasury. The service uses Ripple’s RLUSD stablecoin to move money across borders in three to five seconds, while integrating with existing treasury workflows to streamline liquidity and reduce idle capital. By connecting clients to overnight repo markets and tokenized money-market funds such as BlackRock’s BUIDL, Ripple aims to position itself as regulated institutional financial infrastructure rather than a crypto-only payments provider. Blockchain-based payments firm Ripple launched a new enterprise product, Ripple Treasury, earlier this week that's aimed at helping companies manage traditional cash and digital assets within a single system, following its $1 billion acquisition of treasury software firm GTreasury last year. The platform allows corporate finance teams to move money across borders using Ripple’s RLUSD stablecoin, settling payments in three to five seconds instead of the three to five business days typical for bank wires. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy . Ripple says the system is designed to reduce idle capital and simplify liquidity management for global firms. Ripple Treasury integrates directly with corporate treasury workflows through APIs, pulling balances and transactions from digital asset platforms into the same dashboards used for cash, debt and short-term investments. The idea is to let firms treat crypto rails as an extension of their existing banking infrastructure, rather than a separate system managed manually. Beyond payments, the platform connects users to overnight repo markets and tokenized money-market funds, including BlackRock’s BUIDL. That allows companies to earn yield on excess cash around the clock, instead of parking funds in bank accounts that stop operating outside business hours. The launch marks Ripple’s first major product release since acquiring Chicago-based GTreasury in October, a deal that brought decades of enterprise treasury experience into the company. Ripple is also leaning on infrastructure from Hidden Road, the prime brokerage it bought last year, to provide access to short-term funding markets. More For You Pudgy Penguins: A New Blueprint for Tokenized Culture By CoinDesk Research Dec 30, 2025 Commissioned by Pudgy Penguins Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale. What to know : Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token. 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