PayPal Survey: 4 In 10 US Merchants Now Accept Crypto

Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and publishing How Our News is Made Strict editorial policy that focuses on accuracy, relevance, and impartiality Ad discliamer Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio. A rising share of shops in the US are now taking crypto at checkout. That shift is small in some places and big in others, but it is real. Reports say that roughly four in 10 US merchants accept cryptocurrency today, and customer interest is a clear reason why. Related Reading Record Pain: Bitcoin Investors Suffer $4.5B Loss, Most In 3 Years 4 hours ago Merchant Demand Is Rising According to a new survey from PayPal and the National Cryptocurrency Association, about 39% of merchants have added crypto as a payment option. Many of those firms say they hear from buyers about crypto use on a regular basis. Reports note that 88% of merchants have gotten questions about paying with crypto, and 69% say they see demand at least once a month. Also, 84% of respondents think crypto payments will be common within five years, which shows a lot of business leaders expect wider use soon. Source : PayPal Survey Who’s Accepting Crypto Adoption is uneven. Big companies with annual revenue above $500 million lead the pack, with roughly 50% accepting crypto. Smaller shops lag at about 34%, while midsize firms sit near 32%. Travel and hospitality, gaming and digital goods, and higher-end retail are among the sectors pushing crypto forward. These markets often sell online or to tech-savvy buyers, so it makes sense they’d move faster. Source : PayPal Survey Crypto’s Role In Sales For merchants that already accept digital assets, crypto is not just an occasional trickle. Reports say digital assets account for over a quarter of sales for some of those sellers. Around 72% of current crypto-accepting merchants said their crypto sales grew over the past year. That kind of growth helps explain why firms want to keep the option available. BTCUSD trading at $89,026 on the 24-hour chart: TradingView Barriers And Bright Spots A common complaint is that setup is still too hard. Surveys found about 90% of merchants would accept crypto if it were as easy as taking a credit card. Payment tools and integration are top concerns. Merchants list faster payments, the chance to reach new customers, and better buyer privacy as reasons to accept crypto. Younger generations are pushing the trend too — Millennials and Gen Z buyers are often the ones asking to use crypto at checkout . Related Reading Bitcoin Influencers Get Spotlight In X’s New ‘Starterpacks’ 5 days ago What Merchants Want Next The survey was run in October 2025 and polled about 619 payment strategy decision-makers across retail, travel, and digital goods. PayPal and the NCA put the findings in a public release at the end of January 2026. Many executives say the next step is simpler tools and clearer rules. If merchants get easier on-ramps and reliable rails for settlements, acceptance could spread faster. Featured image from PayPal Newsroom, chart from TradingView