Metaplanet CEO Speaks on Why Most Companies Ignore Bitcoin
Analysis
Price Impact
LowThe article discusses the psychological barriers and mindset required for companies to adopt bitcoin, rather than presenting new adoption news or immediate market catalysts. it provides insight into corporate hesitancy.
Trustworthiness
HighThe insights come from the ceo of metaplanet, a company that actively holds bitcoin, providing a well-informed perspective on corporate adoption challenges.
Price Direction
NeutralWhile the article highlights the long-term potential for more corporate adoption once psychological barriers are overcome, it doesn't provide immediate bullish or bearish triggers. it's an analysis of underlying sentiment and challenges.
Time Effect
LongChanges in corporate mindset and broader adoption strategies are inherently long-term processes, requiring sustained conviction and overcoming traditional financial playbooks.
Original Article:
Article Content:
Cover image via U.Today Read U.TODAY on Google News As Bitcoin continues to see growing adoption among retail and institutional investors, Simon Gerovich, the CEO of Metaplanet, has shared his perspective on why some companies are reluctant about holding Bitcoin. Advertisement While airing his opinion, Gerovich asserted that the company's decision to hold back on buying the leading asset has little to do with fear or disbelief in the asset itself. Bitcoin's corporate adoption goes beyond conviction According to Simon Gerovich, Bitcoin is yet to be adopted by most companies, not because they have actively rejected the asset, but it was just not a conversation in the first place. HOT Stories U.Today Crypto Market Review: Fake Bitcoin (BTC) Breakthrough; Shiba Inu (SHIB): Third Time's a Charm; XRP: 3 Price Waves U.Today Crypto Digest: Shiba Inu (SHIB) Has Chance for Recovery, Dogecoin (DOGE) Price Eyes 22% Rebound, XRP Bull Run Imminent, According to Bollinger Bands Samourai Bitcoin to Stay in Strategic Reserve Morning Crypto Report: Say Goodbye to 1.21% of All XRP, Shiba Inu (SHIB) Confirms Golden Cross: 23% Rally Expected, Cardano Price Prints Legendary Bull Pattern: ADA Next Silver? As such, companies do not detest the idea behind Bitcoin, but they have not considered the asset because there is no heated debate yet, nor a formal decision to say no. Advertisement Gerovich emphasized that it is just absent from the conversation altogether as it has been crowded out by familiar strategies and traditional financial playbooks. You Might Also Like Sat, 01/17/2026 - 09:15 '10x for Bitcoin Is Conservative,' Says Samson Mow By Caroline Amosun Gerovich further noted that, for the few management teams that do take Bitcoin seriously, the decision goes beyond spreadsheets and price charts. It requires a strong mindset and a thick skin. Advertisement According to him, adopting Bitcoin means accepting that markets may misunderstand your strategy for years. It means being comfortable looking wrong before eventually being proven right. That willingness to endure skepticism is what separates the companies holding Bitcoin from the vast majority that do not. It is not about conviction in Bitcoin’s potential, but about courage in leadership and a long-term view that resists short-term market pressure. #Bitcoin #Metaplanet