Ripple to Become 'Amazon of Finance?' SBI President Ends Speculation
Analysis
Price Impact
HighSbi president yoshitaka kitao's strong endorsement of ripple's 'amazon of finance' strategy, involving $2.45 billion in strategic acquisitions to build a full-stack financial ecosystem with xrp and rlusd at its core, signals major institutional adoption and utility expansion.
Trustworthiness
HighYoshitaka kitao's history as an early investor, former ripple board member, and the active involvement of sbi group in xrp integration and validator operations, lend very high credibility to his public backing of ripple's strategic direction.
Price Direction
BullishThe development of a comprehensive financial operating system ('ripple 1') where xrp and rlusd are integral, supported by significant institutional investment and endorsement from a major player like sbi, fundamentally enhances xrp's utility and potential for institutional demand, creating strong bullish sentiment.
Time Effect
LongBuilding out a full 'amazon of finance' ecosystem through acquisitions and achieving widespread institutional integration is a large-scale, multi-year endeavor. while positive sentiment may emerge short-term, the full realization of this strategy's impact on xrp's price will unfold over the long term.
Original Article:
Article Content:
Cover image via youtu.be Read U.TODAY on Google News Ripple's playbook for taking over financial infrastructure just got a powerful confirmation. SBI Group president Yoshitaka Kitao has publicly backed the company's acquisition strategy, backing the claim that Ripple is no longer just building products — it is creating a full-stack ecosystem, with XRP and RLUSD integrated into every layer. Advertisement Kitao is not just an average observer. He was an early investor in Ripple in Asia, and even sat on its board. SBI Group is not just invested in Ripple — it actively runs XRP validator nodes, manages XRP-focused financial products and integrates the coin into its payment rails through SBI Remit and MoneyTap. You Might Also Like Fri, 01/09/2026 - 10:29 Ripple and Amazon Partnership Myth Shut Down by XRP Analyst By Godfrey Benjamin HOT Stories BREAKING: Strategy Announces Biggest Bitcoin Purchase Since July Morning Crypto Report: XRP up 11% in Best Q1 Since 2023, Satoshi's First-Ever Bitcoin Transfer Meets $2.4 Billion Twist, Cardano Sees Abnormal $0 as ADA Bears Disappear Hoskinson Says XRP DeFi Is Coming Crypto Market Review: XRP — Hidden Golden Growth Signal, Shiba Inu (SHIB) Volume Is at Zero, Is Ethereum (ETH) Rally Finally Ready? Now, Kitao is siding with Ripple as they spend $2.45 billion to get the pieces needed to run a financial platform all in one place. The parts include prime brokerage firm Hidden Road, treasury software provider GTreasury, stablecoin payment network Rail and wallet custody company Palisade. Advertisement All of these units together make a system that insiders call "Ripple 1." Basically, it is like Amazon's platform model but designed for institutional finance. "Amazon of financial world" XRP and Ripple's dollar-pegged stablecoin RLUSD are key here. RLUSD is already being used as collateral in prime brokerage trades, while XRP moves through payment, custody and treasury modules across the platform. There has also been some buzz about Ripple's use of Amazon's Bedrock AI internally, but as it seems, it is just being used for log analytics for now. They are not making any changes to the XRPL itself. Analysts quickly said the rumors about AWS integrations at the protocol level were false. Advertisement With SBI's president fully backing the strategy, the story gets more solid: Ripple is not trying to be relevant. It is like building a financial operating system, and one of Japan's most powerful institutions is right in the mix. #Ripple News #XRP #XRP News #Amazon News