'The Most Bullish Thing Ever': Jeff Park About Morgan Stanley's BTC Product

Cover image via U.Today Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available. Read U.TODAY on Google News Better late than never Bitcoin exposure is not one-sided Advertisement Bitcoin is entering a phase that looks increasingly different from every previous cycle. Price volatility still dominates the headlines, but the real story is unfolding at the institutional level. Morgan Stanley’s move to launch its own Bitcoin ETF , described by Bitwise advisor Jeff Park as " the most bullish thing ever ," highlights a deeper structural shift that many investors are missing. Better late than never The first overlooked point is market size. Morgan Stanley is not late to Bitcoin by accident . Launching a vanilla ETF years after BlackRock’s IBIT captured liquidity dominance would normally make little sense. Yet Morgan Stanley is doing it anyway. That decision signals confidence in a much larger total addressable market than even crypto-native professionals anticipated. BTC/USDT Chart by TradingView Through its proprietary wealth channels, Morgan Stanley appears to see substantial untapped demand among clients who have not yet entered the Bitcoin market. In other words, despite record-breaking ETF growth so far, the market may still be early. HOT Stories CNBC Declares XRP the 'Breakout Trade of 2026' Ripple President: We Still Plan to Remain Private Top US Exchange Puzzled by XRP Rally Ripple Moves $652 Million in XRP, Shiba Inu (SHIB) Price Makes Big Breakout Move, Legendary Trader Bollinger Issues Bullish Bitcoin Price Prediction — Crypto News Digest Second, Bitcoin has crossed an important social threshold. Gold has existed as a financial asset for centuries, yet branded gold ETFs are rare. Bitcoin, by contrast, is becoming a branded product . Advertisement Bitcoin exposure is not one-sided For large financial institutions, offering a Bitcoin ETF is signaling relevance. It communicates innovation, appeals to younger and ultra-high-net-worth investors and helps firms position themselves as forward-looking. Even if an ETF does not become a blockbuster, the reputational and strategic value can be significant. You Might Also Like Wed, 01/07/2026 - 07:37 Bitcoin Maxis in Disbelief as Silver Overtakes Nvidia By Alex Dovbnya Third, this is fundamentally a defensive move. Distribution controls the customer relationship. By launching its own ETF, Morgan Stanley avoids outsourcing economic value to third-party platforms. From a platform economics perspective, this move was inevitable. Advisors defaulting to external products would mean long-term fee leakage and loss of strategic control. Advertisement For Bitcoin itself, this backdrop is constructive. Institutional adoption is becoming embedded, not optional. While short-term price fluctuations remain likely, the long-term trajectory is increasingly supported by distribution power, social relevance and expanding access. #Bitcoin