PwC deepens crypto push as U.S. rules shift and stablecoins go mainstream: Report

Markets Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email PwC deepens crypto push as U.S. rules shift and stablecoins go mainstream: Report PwC aims to enhance its audit and consulting services by exploring the use of stablecoins to improve payment efficiency. By Shaurya Malwa , AI Boost | Edited by Omkar Godbole Updated Jan 5, 2026, 5:08 a.m. Published Jan 5, 2026, 4:55 a.m. What to know : PwC is increasing its focus on crypto clients due to clearer U.S. regulations, including the GENIUS Act. The firm plans to expand its involvement in stablecoin and tokenization as part of its growth strategy. PwC aims to enhance its audit and consulting services by exploring the use of stablecoins to improve payment efficiency. PricewaterhouseCoopers (PwC), one of the big four accounting firms, is moving to deepen its engagement with crypto clients, citing a shift in U.S. regulation that is making the sector easier to serve at scale, the Financial Times reported . Paul Griggs, PwC's U.S. senior partner and CEO, said the firm plans to "lean in" to crypto-related work as stablecoin legislation and more constructive rule-making provide a clearer framework for institutions to adopt digital assets. STORY CONTINUES BELOW Don't miss another story. Subscribe to the Crypto Daybook Americas Newsletter today . See all newsletters Sign me up By signing up, you will receive emails about CoinDesk products and you agree to our terms of use and privacy policy . Griggs pointed to the passage of the GENIUS Act, describing stablecoin regulation as a key catalyst for the firm's next phase of expansion. "The GENIUS Act and the regulatory rule making around stablecoin, I expect, will create more conviction around leaning into that product and that asset class," Griggs told the FT. He added that tokenization is also likely to keep expanding and that PwC "has to be in that ecosystem." The move marks a sharper stance from one of the Big Four firms after years of keeping crypto at arm's length, largely due to regulatory uncertainty and high-profile enforcement actions that made it difficult for service providers to assess risk and build repeatable compliance processes. The sector has been reshaped since President Donald Trump's reelection and the subsequent shift toward a more crypto-friendly tone by U.S. regulators, which has improved the outlook for stablecoins, tokenization and the broader infrastructure stack. PwC plans to be "hyper engaged" across both audit and consulting lines, according to the report. The firm has been pitching clients on how stablecoins could be used to improve payment system efficiency. This theme has become increasingly common as banks and fintech firms explore programmable settlement and faster cross-border transfers. PwC Markets AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards . For more information, see CoinDesk's full AI Policy . More For You KuCoin Hits Record Market Share as 2025 Volumes Outpace Crypto Market By CoinDesk Research Dec 22, 2025 Commissioned by KuCoin KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market. What to know : KuCoin recorded over $1.25 trillion in total trading volume in 2025 , equivalent to an average of roughly $114 billion per month , marking its strongest year on record. This performance translated into an all-time high share of centralised exchange volume , as KuCoin’s activity expanded faster than aggregate CEX volumes , which slowed during periods of lower market volatility. Spot and derivatives volumes were evenly split , each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line. Altcoins accounted for the majority of trading activity , reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover. Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity , indicating structurally higher user engagement rather than short-lived volume spikes. View Full Report More For You Bitcoin briefly hits $93,000 as crypto market extends new year rally with $260 million in liquidations By Shaurya Malwa 23 minutes ago The rally in crypto was mirrored by a surge in commodities and Asian equities, driven by AI-led momentum and geopolitical developments. What to know : Bitcoin briefly reached $93,000 as traders embraced risk following the U.S. ousting of Venezuela. Major cryptocurrencies experienced gains, with XRP and Solana rising, while Dogecoin led with a 17% weekly increase. The rally in crypto was mirrored by a surge in commodities and Asian equities, driven by AI-led momentum and geopolitical developments. Read full story Latest Crypto News Bitcoin briefly hits $93,000 as crypto market extends new year rally with $260 million in liquidations 23 minutes ago Asia Morning Briefing: Data shows legacy media took a more balanced view of bitcoin in 2025 3 hours ago Neobanks will fuel Ethereum's 2026 growth, says ether.fi CEO 14 hours ago Dogecoin pops 4% amid memecoin rally as a short-term golden cross flashes 23 hours ago Bitcoin tops $91,000 with ether, dogecoin higher amid U.S. action on Venezuela Jan 4, 2026 Ethereum and Solana set the stage for 2026’s DeFi reboot Jan 3, 2026 Top Stories Bitcoin tops $91,000 with ether, dogecoin higher amid U.S. action on Venezuela Jan 4, 2026 Ethereum and Solana set the stage for 2026’s DeFi reboot Jan 3, 2026 Dogecoin, PEPE rocket as much as 25% as 2026 starts with a bang for memecoins Jan 3, 2026 XRP jumps 8% above $2 as traders bet on a friendlier SEC Jan 3, 2026 Neobanks will fuel Ethereum's 2026 growth, says ether.fi CEO 14 hours ago Bitcoin's squeeze sets stage for major price swing Jan 2, 2026