A high-profile crypto executive is predicting a significant resurgence of memecoins in a 'new form,' driven by the underlying technology's ability to tokenize attention. this narrative, if it gains traction, could reignite investor interest in the sector.
The statement comes from the president of moonpay, a reputable payment infrastructure company, lending it some weight. however, it is a speculative long-term prediction about market evolution, not a concrete event or immediate catalyst.
The executive is explicitly bullish on the future of memecoins, viewing their current downturn as a temporary phase akin to early social media failures. he highlights the innovation in tokenizing attention as a key driver for future growth.
The executive's analogy to the evolution of social media suggests that this 'rise from the dead' will be a gradual, long-term process, involving a new form and underlying technological focus, rather than an immediate price surge.
Vince Quill 5 minutes ago Memecoins will rise from the dead, but in a new form: Crypto exec Memecoins were never about memes, jokes, or financial nihilism; it is the underlying technology and its implications that are promising. Listen 0:00 News COINTELEGRAPH IN YOUR SOCIAL FEED Memecoins are not dead because the market is down and the narrative has faded, according to president of payment infrastructure company MoonPay, Keith A. Grossman, who said that memecoins will be back but in a different form. The real innovation of memecoins is that attention can be tokenized easily and at low costs through blockchain technology, democratizing access to the attention economy, Grossman said . He continued: “Before crypto, attention could only be monetized by platforms, brands and a small group of influencers. Everyone else generated value and gave it away for free. Likes, trends, inside jokes and communities created massive economic value.” The memecoin sector declined significantly in 2025. Source: CoinMarketCap However, that value did not flow back to participants and mostly remained trapped by large, centralized platforms, he added. Grossman compared the dismal memecoin outlook among analysts to forecasts of the demise of social media after the first generation of social platforms failed in the early 2000s, before the rise of a latter cohort of companies that turned the niche sector into a cultural phenomenon. Memecoins were one of the best-performing crypto asset sectors in 2024 and were the top narrative that year among crypto investors, according to crypto market data platform CoinGecko. However, sharp criticisms that memecoins and other social tokens have no value and several high-profile token implosions eventually caused the market to crater and investors to move on from the narrative. Related: Bubblemaps challenges PEPE’s fair launch, alleges 30% of genesis supply bundled Presidential antics and the downfall of the memecoin sector The memecoin market collapsed in Q1 2025 following several high-profile token collapses and significant drawdowns that were characterized as “rug pulls.” United States President Donald Trump launched a memecoin ahead of the January 2025 inauguration, which reached a peak of $75 before collapsing by over 90% to about $5.42 at the time of this writing, according to CoinMarketCap. The Official Trump memecoin from Donald Trump, president of the United States, has declined by over 90% since launch. Source: CoinMarketCap Javier Milei, the president of Argentina, endorsed a social token called Libra in February, which also crashed, leaving 86% of LIBRA holders with realized losses of $1,000 or more . The token had reached a market cap of $107 million before its collapse and was characterized as a rug pull by the crypto community. Although Milei attempted to distance himself from the token launch , a government probe was launched into Milei’s involvement, which culminated in lawsuits from retail investors and calls for impeachment from Argentine lawmakers. Magazine: Proton Mail exposing activist’s info showed the limits of encryption # Blockchain # Altcoins # Memecoin # Tokenization # RWA Tokenization Add reaction